Leading Korean beauty brand THEFACESHOP has wrapped up its #EcoBeautySquadSG campaign in the grand finale after months of virtual workshops, online challenges and eliminations. 21-year-old law and business student, Jasmine Ng was the last woman standing and the recipient of a comprehensive Grand Prize worth up to S$15,000.
Launched in June to discover a young personality who embodies the brand’s ethos of real, natural beauty, participants from all over Singapore signed up for the chance to represent THEFACESHOP.
“It has been an enriching and empowering journey for all the participants of the #EcoBeautySquadSG Campaign, especially the talented 10 who made it to the finale. We congratulate Jasmine and look forward to working with her over the next 12 months on our upcoming campaigns!”– Mr Steven Jeong, Business Director of LG Household & Health Care Sdn Bhd
Throughout the #EcoBeautySquadSG campaign, participants were mentored by popular social media personality Mong Chin Yeoh and guest experts in a series of virtual workshops, with each thematic workshop gradually eliminating 100 participants to the final 10. Jasmine outshone her fellow competitors in the final challenge – product review, where her eloquence and creativity were displayed.
“I’m truly honoured and grateful to be the Grand Prize winner of THEFACESHOP’s #EcoBeautySquadSG campaign,” said Jasmine. “I’ve learnt so much on this journey and was given the opportunity to expand on my artistic capabilities. Through the many virtual challenges, we were constantly encouraged to experiment with THEFACESHOP products, and our mentor Mong was so willing to share tips about content creation as well as insights about the industry. I am very excited to be work closely with THEFACESHOP in the coming year!”
The Grand Finale comprised of challenges that were specially designed to test the finalists on the various skills they had learnt during the workshops. This included creating signature looks, creating interesting content to gain fans and followers, as well as using the right photography techniques for beautiful digital images. The winner was determined based on the judges’ scores and votes from the public.
“It was a very holistic experience for participants throughout this journey. The finale was also designed to mimic every situation a content creator will be in and has to perform in campaigns,” said Mong.
“It has been my privilege to mentor these talented young individuals, to share my experience in beauty content creation and brand representation. I am immensely proud to see how far they have come, especially Jasmine, who was probably one of those who made the biggest improvement since the beginning of the competition. I’m also looking forward to seeing Jasmine in the next campaign of THEFACESHOP.”– Mong Chin Yeoh