Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce NINGNING, a member of the chart-topping girl group aespa, as its new ambassador for North Asia and Southeast Asia.
As a beloved Gen Z icon, NINGNING embodies the spirit of individuality, confidence, and creativity – which aligns perfectly with Maybelline’s core values. Rising to stardom with aespa’s debut in 2020, NINGNING has captivated audiences with her extraordinary vocal talent, trendsetting influence in beauty and fashion, and unwavering authenticity.
Hailing from Northeast China, NINGNING holds a significant presence across North Asia and Southeast Asia. Her artistic vision and magnetic charisma make her the ideal ambassador for the brand in the region.
“We are beyond excited to welcome NINGNING to the Maybelline New York North Asia and Southeast Asia family,” said Bobadilla Juliana, Brand Head, Maybelline North Asia. “Her undeniable impact on North Asia and Southeast Asia pop culture and beauty trends, paired with her confidence and creativity, reflect Maybelline’s brand values. With NINGNING, we are excited to connect more with makeup enthusiasts and inspire them to express themselves and own their unique beauty.”
“Maybelline is a brand that has always celebrated individuality and creativity. I am so excited to join the Maybelline family and share my passion for self-expression with my fans across North Asia & Southeast Asia. Makeup has always been a way for me to show who I am, and I can’t wait to inspire others to do the same”
— NINGNING
As the face of Maybelline New York in North Asia and Southeast Asia, NINGNING will appear in upcoming product and brand campaigns, highlighting Maybelline’s innovative products and championing self-expression. The partnership will kick off with NINGNING featuring in Maybelline Lash Sensational Sky High, a cult favorite known for its revolutionary 24-hour lasting & lifting performance.
