adidas has announced a landmark collaboration with Mercedes-AMG PETRONAS Formula 1 Team and K-pop girl group and adidas global partner, BABYMONSTER.
Titled adidas Orchard Ignition, the event on 29–30 August brings together motorsport, music, and culture in the heart of Orchard Road. Singapore’s most iconic lifestyle boulevard will be transformed into a live race stage that leads up to the Grand Prix™ Season Singapore (GPSS), supported by the Singapore Tourism Board (STB). Fans can look forward to an immersive Guided Garage Tour, Live Race Car Demo and Hot Laps, and a Fan Festival.
29 August: Mercedes-AMG PETRONAS F1 Team Guided Garage Tour
Inspired by track-side hospitality and team garage environments, a Mercedes-AMG PETRONAS F1 Team Garage pop-up located outside the adidas Brand Centre Orchard will be on display to the public on 29 August.
A limited number of fans will gain a behind-the-scenes look at the precision and engineering behind race weekends when they meet with the Mercedes-AMG PETRONAS F1 Team technicians responsible for preparing the car for its high-speed demonstration on Orchard Road.
30 August: Live Race Car Demo by Fred Vesti and Hot Laps with BABYMONSTER
The next day, fans will be treated to an exciting high-speed showcase executed by reserve driver, Fred Vesti, in the Mercedes-AMG PETRONAS F1 Team car. The showcase will take place from Paragon (290 Orchard Road) to TANGS at Tang Plaza (310 Orchard Rd), turning the approximately 600-metre stretch of road into a temporary street track.
Singapore’s first Live Race Car Demo in over a decade transforms Orchard Road into a world-class motorsport spectacle, attracting spectators on-site and reaching thousands more through livestream, social and media amplification.
As guests of the adidas x Mercedes-AMG PETRONAS F1 Team Live Race Car Demo, BABYMONSTER will participate in the official flag-off ceremony and launch the showcase. BABYMONSTER will then take part in Hot Laps in a Mercedes-AMG car. The car with a Singapore-exclusive livery will make its showstopping debut on the streets of Orchard Road. Captured through in-car cameras, the experience will be streamed for live audiences and social media.
The Live Race Car Demo and Hot Laps are free and open to the public, with selected fans winning access to elevated VIP Viewing Decks. This event requires closure along Orchard Road. For more information, please refer to the @adidasSG Instagram and Facebook pages closer to the event date.
30 August: Fan Festival: Where Motorsport, Music and Culture Intersect
The festivities don’t stop there. Invited guests will gain exclusive access to the Fan Festival held at the rooftop amphitheatre at Design Orchard, a one-stop shop for all things local. The evening will feature an exclusive BABYMONSTER fan engagement experience that is open to selected fans.
At the festival, fans can also catch special performances by Singapore artistes, Benjamin Kheng and Iman Fandi, which are open to the public and subject to available capacity. The night then transitions into a high-energy set by DJ KIARA to cap off the weekend.
Thibault Durand, Senior Vice President & General Manager for adidas South East Asia said: “Singapore is one of the most iconic destinations on the Formula 1 calendar, and there is no better stage than Orchard Road for an experience of this scale. Through our partnership with the Mercedes-AMG PETRONAS F1 Team and BABYMONSTER, adidas is connecting the worlds of motorsport, music, and culture in a way that’s only possible in Singapore. We are proud to bring this unique collaboration to life in the heart of the city.”
Fred Vesti, Mercedes-AMG PETRONAS F1 Team said: “Driving a Mercedes-AMG PETRONAS F1 Team car through the heart of Orchard Road is going to be a special experience. Demonstration runs are all about bringing fans closer to the sport and giving them a taste of the speed, sound and excitement that make F1 unique. Singapore is already one of the standout events on our calendar, so to be part of the city’s first street demo run in more than a decade is something I’m really looking forward to.”
“Our sport is at its best when it connects with people, and this event does that in a really exciting way. It builds on some of the incredible activations that our team and adidas have already created; once again going beyond motorsport to bring fans of racing, music and culture together in one place. I’m excited to put on a show in the car, but the whole weekend is going to be special. It’s a chance to create a memorable experience for fans and introduce new audiences to our sport.”
Exclusive promotions for shoppers
From 14–25 August 2026, fans can win access to adidas Orchard Ignition. Through a series of exclusive promotions at adidas stores, adidas.com.sg, the adidas App, retail partners, and malls on Orchard Road, shoppers can stand a chance to be part of the Mercedes-AMG PETRONAS F1 Team Guided Garage Tour, watch the Live Race Car Demo and Hot Laps with BABYMONSTER from a VIP Viewing Deck, and attend the Fan Festival featuring BABYMONSTER.
adidas shoppers from 27 August – 17 September can also look forward to an exclusive BABYMONSTER gift with selected purchases.
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