adidas announces the official opening of its latest flagship store at Jewel Changi Airport. Designed as a destination within a destination, the adidas Jewel Changi Airport store merges global brand codes with localised storytelling and experiential zones.
The two-level flagship store transforms traditional retail boundaries by intentionally blurring the lines between performance and lifestyle categories. By housing these categories under one unified environment, the store delivers a holistic brand experience where sport and culture not only coexist, but also inspire each other.
Singapore’s Peranakan heritage serves as the creative catalyst for the store’s design, with authentic tile motifs adapted with modern treatments and woven throughout the interior.
The store’s visual anchors include the now-iconic Jewel Rain Vortex integrated as part of the Level 2 design, serving as a stunning retail backdrop, and a tribute to Singapore’s architectural
icon. Level 1 is designed as a dedicated women’s destination with an inviting, inspiring atmosphere that celebrates sport, style, and distinctly feminine self-expression. Level 2 presents the men’s collection alongside experiential highlights such as the ‘Made for You‘ (MFY) Zone, a customisation studio, that lets guests tailor the Three Stripes to their personal taste.
The Y-3 Premium Corner showcases the long-celebrated collaboration between adidas and Yohji Yamamoto with a predominantly black palette and minimalist presentation, reinforcing the brand’s luxury positioning for more discerning visitors. Naufal Gani, adidas Senior Manager Brand Activation Singapore, said: “With the Jewel Changi Airport store, we’ve intentionally designed a space that blurs the lines between performance and lifestyle to reflect how we live today – training in performance, living in Originals, moving between both worlds every day. Additionally, through the store’s locally inspired interiors, international visitors are immediately introduced to Singapore’s unique heritage while experiencing the comfort and familiarity of a globally recognised brand environment.”
Store Details:
● Location: 78 Airport Blvd., #02-203 Jewel Changi Airport, Singapore 819666
● Operating Hours: 10am – 10pm
● Opening Date: 29 September 2025
