Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture. Having launched “The Original” campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.
Drawing on the iconic silhouette’s legacy of transcending cultural spaces, “Superstar, The Original” campaign adopts a living stage as its backdrop. Offering a striking ode to both the original Superstar colourway and its stripped back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being an Original Icon.
Directed by visionary photographer and filmmaker Thibaut Grevet, whose dreamlike aesthetic has revolutionised fashion and music imagery, the campaign brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon – individuals who have defined their respective fields through innovation and authenticity.
Legendary actor Samuel L. Jackson narrates the film, lending his distinctive voice to a narrative that spans generations of cultural innovation. The campaign stars a multi-generational cast of original voices: cross-generational cast of original voices: multi-award winning songwriter and producer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American Singer Songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabbriette.
At the heart of the campaign all stands the Superstar, returning in two classic colourways alongside the iconic Firebird Tracksuit. The Superstar, with its enhanced padding in the tongue and collar—defined an influential era ofcreative expression in the late 90s, becoming the footwear of choice for artists, musicians, and skaters who pushed cultural boundaries. Complementing this silhouette, the Firebird Tracksuit has remained in the cultural spotlight since 1967, continuously embraced by style pioneers and musical innovators worldwide.
Make Your Superstar truly an Original
From 1 – 31 August, adiClub members may redeem complimentary shoe accessories to make their Superstars an Original at the Made For You Shoe Bar (only available at adidas Brand Centre Orchard and adidas Vivo City Originals B1) or accessories packet* with every purchase of any Superstar footwear. Customers may sign up for adiClub for free here.
*Accessories Packet is available for redemption at adidas Brand Centre Orchard, adidas ION Orchard, adidas Vivo City Performance L1 and adidas Vivo City Originals B1.
FW25 Superstar is available for purchase online at adidas.com.sg/superstar, and selected adidas stores.
Store Availability:
● adidas Brand Centre Orchard
● adidas VivoCity Originals (B1)
● adidas VivoCity Performance (L1)
● adidas Suntec City
● adidas Bugis+
● adidas Bugis Junction
● adidas Causeway Point
● adidas ION Orchard
● adidas Jewel Changi Airport
● adidas Waterway Point
