Singapore’s first Live Race Car Demo in over a decade landed on Orchard Road on 29 and 30 August 2026, drawing an estimated 200,000 fans from Singapore and across the region over the two days. The takeover, titled adidas Orchard Ignition, marked the launch of the adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection, inspired by Singapore’s national flower, the Vanda Miss Joaquim. Supported by the Singapore Tourism Board as part of Grand PrixTM Season Singapore (GPSS), the event was held in collaboration with the Mercedes-AMG PETRONAS F1 Team and K-pop girl group BABYMONSTER, an adidas global partner.
29 August: Mercedes-AMG PETRONAS F1 Team Guided Garage Tour And Public Viewing
On the first day, over 40,000 fans lined up in anticipation for a glimpse into the Garage Display, with selected fans experiencing an immersive Guided Garage Tour led by technicians from the Mercedes-AMG PETRONAS F1 Team. The pop-up located outside adidas Brand Centre Orchard took inspiration from track-side hospitality and team garage environments.
Fans gained a behind-the-scenes look at the precision and engineering behind race weekends, meeting with the Mercedes-AMG PETRONAS F1 Team technicians responsible for preparing the car for its Live Race Car Demo on Orchard Road. Fred Vesti made special appearances and joined selected sessions of the Guided Garage Tour.
30 August: Live Race Car Demo by Fred Vesti and Hot Laps with BABYMONSTER
On the second day, over 160,000 fans gathered along Orchard Road for an exciting high-speed Live Race Car Demo showcase by Fred Vesti, and the adidas Orchard Ignition Fan Festival that was held at Design Orchard, home of Singapore design.
Kicking off the second day, fans were treated to an exciting high-speed showcase executed by Fred Vesti in the iconic Mercedes F1 W04 and the all-new Mercedes-AMG GT 4-Door Coupé. The latter made its showstopping Asia debut at adidas Orchard Ignition, featuring Singapore-exclusive Vanda Bloom livery. The showcase took place along the 600-metre stretch from Paragon (290 Orchard Road) to TANGS at Tang Plaza (310 Orchard Rd), turning it into a temporary street track.
BABYMONSTER headlined the flag-off ceremony, which launched Fred Vesti down Orchard Road in the Mercedes F1 W04, mixing high-speed straights and jaw-dropping “doughnuts”. BABYMONSTER then joined Fred Vesti for Hot Laps in the Mercedes-AMG GT 4-Door Coupé, racing down Orchard Road and drifting into turns with the experience streamed live to audiences on-site and on social media.
30 August: adidas Orchard Ignition Fan Festival: Where Motorsport, Music, and Culture Intersect
Fans were also invited to be a part of the adidas Orchard Ignition Fan Festival held at the rooftop amphitheatre at Design Orchard. The evening started with fans gaining exclusive access to a BABYMONSTER fan engagement, where they got to enjoy a round of quick-fire questions with the members. Rounding off their time with BABYMONSTER, three lucky fans strutted their best moves to the group’s most iconic songs in a round of “Song Charades”.
Later that evening, the public joined in and enjoyed special performances by Benjamin Kheng and Iman Fandi – the latter being one of the Singaporean faces of the Vanda Bloom Collection campaign. The night transitioned into a high-energy set by KIARA that brought together music, style, and motorsport culture.
Between the sets, 987FM DJ Joakim Gomez and co-host and interpreter April Kim delivered a lineup of exciting giveaways. Fans walked away with items from the Vanda Bloom Collection signed by BABYMONSTER, Fred Vesti, Kimi Antonelli, and George Russell. Capping off the night, one lucky fan scored the flag used by BABYMONSTER during the Live Race Car Demo, signed by the members.
adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection
The adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection is a capsule designed to celebrate the vibrant spirit and unique energy of Singapore amidst one of the sport’s most iconic night races. The collection is inspired by the Vanda Miss Joaquim orchid; Singapore’s national flower and a symbol of the country’s resilience and multi-cultural heritage.
Rooted in the orchid’s distinctive pink and purple palette, the collection reinterprets floral motifs with a subtle graphic that honours the national flower. Across each piece – including driver’s caps, shorts, tees, fanwear apparel, and accessories – the team’s signature teal accents are etched into the shoulders, collar, and cuffs. This combines with the flower’s colours to deliver a bold visual identity; embodying the precision of the Mercedes-AMG PETRONAS F1 Team, the creativity that defines Singapore, and adidas performance innovation designed for one of the most physically demanding and humid races on the calendar.
Thibault Durand, Senior Vice President & General Manager for adidas South East Asia said: “Over 200,000 fans joined adidas, the Mercedes-AMG PETRONAS F1 Team and BABYMONSTER on Orchard Road, bringing together motorsport, music and culture in a way only Singapore can. The incredible response from fans across Singapore and the region reinforces the city’s position as a leading destination for world-class lifestyle experiences. We are committed to creating more authentic moments that celebrate the excitement of race weekend and bring fans closer to the sport they love.”
Fred Vesti, Mercedes-AMG PETRONAS F1 Team said: “adidas Orchid Ignition was one of the best experiences I’ve ever had and it can’t be beaten for a demo run! To have closed down such a significant and historic road in the centre of Singapore to enable us to celebrate with adidas and all the incredible fans; I was blown away by the experience. To be able to make so much noise with the Mercedes F1 W04 for the fans and then to take BABYMONSTER on hot laps in the Mercedes-AMG GT 4-Door Coupé was really fun. I can’t wait to come back in our Vanda Bloom kit for the Singapore Grand Prix in a few weeks’ time.
