“The Queens of KPOP” 2NE1 Graced the Stage with their First Hong Kong Concert!

“The Queens of KPOP” 2NE1 Graced the Stage with their First Hong Kong Concert
“2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG
Presented by ALCATEL ONETOUCH”

Electrified Approximately 8,000 Audiences with their Powerful Stage Presence, Boundless Energy & Dynamic World-class Performance!

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(March 25, 2014, Hong Kong) – 2NE1, the “Queens of KPOP”, successfully held their first Hong Kong concert “2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG Presented by ALCATEL ONETOUCH” at AsiaWorld-Expo, Arena on March 22, 2014 (Saturday). They proved that they are the “Queens of KPOP” with their powerful stage presence, boundless energy and dynamic world-class performance!

2NE1, consist of 4 members namely CL, Park Bom, Dara and Minzy, held a press conference in the afternoon to meet with the media. They illustrated the theme and concept of the “2014 2NE1 WORLD TOUR [ALL OR NOTHING]. 2NE1 has once again joined hands with Travis Payne and Stacey Walker, who have worked with Michael Jackson and Lady Gaga, together with an internationally renowned production team, to present a world-class concert tour to audiences in different countries. 2NE1 and the creative team would like to create a concert which could showcase different facets of the members’ personalities – elegant yet mysterious, feminine yet strong, wild yet sweet. More importantly, they would like to demonstrate to all the audiences the efforts they devoted throughout the years to become a perfect performer. 2NE1 has also talked about the great success of their latest album “Crush”, which has drawn a lot of attention from the music fans with its top-notch quality songs. The album shot up to #1 on iTunes charts of 5 countries in less than 24 hours of its release and set the record for the highest charting and best selling K-Pop album on the “Billboard 200”.

Mr. C. W. Park, Design Director, Head of Global Design, of TCL Communication Technology Holdings Limited, representing ALCATEL ONETOUCH, the title sponsor of “2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG”, has grasped the opportunity to present each member the 4-color flagship mobile product “Alcatel OneTouch Idol X” and took photos with the members on stage.

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The much-anticipated concert started at 8PM. 2NE1 first started off showing their powerful performance with their new song “Crush” and got all audiences on their feet with the rhythmic beat. They kept the beat going and brought the house down with their debut song “Fire”. 2NE1 then took turns to greet the audience and let everyone to catch a breather after the 2 powerful songs.

After that, 2NE1 conquered the stage again with “Clap Your Hands” and had the whole stadium clapping along. Minzy, the youngest member of the team, further heated up the crowd with a short solo dance performance. She even took off her jacket and showed her slim and toned figure! They then performed “Pretty Boy” and garnered every bit of attention with their sexy images and proved that they are the “dancing queens”! 2NE1 concluded the first part of the concert with “Don’t Stop The Music”. The audiences were so amazed by 2NE1’s boundless energy!

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2NE1 then slow down the tempo a bit and turned into four elegant queens. They made an angelic entrance to the stage on flying swings from the two sides. They were all dressed in elegant white dresses and showcased their sentimental voices with the emotional song “Missing You” and also “If I Were You”, a song in their latest album which was written by CL. 2NE1 continued to demonstrate their heavenly voices by rearranging “Come Back Home” into acoustic version and Dara impressed everyone with her stunning guitar skills.

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While the audiences were all indulged in the emotional aura depicted by the heavenly vocals of the four members, 2NE1 hit the stage in brightly-colored outfit designed by world-renowned designer Jeremy Scott and transformed the whole concert hall into a great party with “Ugly”. They delivered a stylish performance of the song by dancing around the specially designed platform!

Then every audience were shocked as WINNER, the label mate of BIGBANG and 2NE1 and also the hottest artist group debuted recently after winning in the reality program “Who is Next”, made a surprise appearance on stage! The five members of WINNER, namely Kang Seung Yoon, Lee Seung Hoon, Kim Jin Woo, Song Min Ho and Nam Tae Hyun, performed “Just Another Boy” and “Go Up”, their self-produced songs which won them the title in “Who is Next”! This is their first performance in Hong Kong as special guests for 2NE1 and they took this opportunity to thank Hong Kong fans for their support.

2NE1 then made a lively entrance to the stage and confessed their love to all the fans with “I Love You”. After the heart pounding stage, 2NE1 continued the party with a series of upbeat songs, including “Come Back Home”, “Gotta Be You” and “Do You Love Me”. The four members danced across the stage, showcasing their charisma and invited everyone in the concert hall to dance and enjoy the party!

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After that, CL then took the spotlight by performing her two solo hits “The Baddest Female” and “MTBD”. She has specially rearranged the two songs and stunned every audience with her hottest performance. Her breathtaking performances definitely proved that she is the baddest female in the world!

The four queens then united on the stage again and performed the Korean version of “Scream”. After that, they finally performed “I Am The Best”, one of the most anticipated songs of the concert and their signature song which won them the “Best New Band in the World” in the prestigious “2011 MTV IGGY Awards”! The dancers were dressed up as a motorbike and took the 4 members on a fascinating race to see who the best is! Every audience of the concert couldn’t stop themselves from shouting “You are the best!” to 2NE1!

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As one of the most talented female artist groups, 2NE1 has never stopped challenging themselves and always trying their very best to deliver special stages to the audience. This time, they decided to turn into a rock star and performed a powerful rock version of “I Don’t Care” and “Go Away” which proved that they are capable to handle every kind of music genre!

2NE1 would like to end the concert after the 2 powerful rock songs but the audiences were not willing to leave as they gone totally hyper! Deeply touched by the love and support from all audiences, 2NE1 showed up again for the encore stage. More than that, they surprised all audiences by entering from different entrances on the floor next to the standing zones! All audiences in the standing zones immediately went crazy and followed the artists to every corner to try to get a hi-touch with the 4 queens! Finally, they concluded their first ever Hong Kong concert with “Lonely”, “Gotta Be You” and “Can’t Nobody”.

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2NE1 has successfully captured the hearts of fans with their dynamic performance and has revealed their unrivalled music talent as the “Queens of KPOP”. “2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG Presented by ALCATEL ONETOUCH” is definitely a project of world-class standard. All audiences enjoyed the creative and visually-stunning performance prepared by 2NE1 and the world-class production team. After the Hong Kong concert, 2NE1 will continue their tour to China, Taiwan, Thailand, Philippines, Malaysia, Singapore and Japan, etc.

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Representatives from the concert organizers, including ELF ASIA, Juna International and Live Nation Lushington (Hong Kong), stated, “We are pleased to have the opportunity to hold 2NE1 first concert in Hong Kong. They have emerged as one of the best female artist groups in the world and we are proud to be part of the tour. We were deeply touched by the great love and support from Hong Kong fans. Hong Kong is the first stop of their overseas concert tour and we hope that the success of the Hong Kong concert can be a great start for 2NE1. We sincerely wish them all the best in the following stops of the world tour.

ALCATEL ONETOUCH is the title sponsor of “2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG”. Citibank is the exclusive priority booking service provider of the event. The concert is also sponsored by Avenue 1218 by KOYO JEANS, The Langham, Hong Kong and Hong Kong SkyCity Marriott Hotel. It is also fully supported by AsiaWorld-Expo. Commercial Radio 2, MOOV, Channel V and Channel M are the media partners. Asiana Airlines is the official airlines of the world tour “2014 2NE1 WORLD TOUR [ALL OR NOTHING]” and LINE is the official sponsor.

ELF ASIA, Juna International and Live Nation Lushington (Hong Kong) are the promoters of “2014 2NE1 WORLD TOUR [ALL OR NOTHING] in HONG KONG Presented by ALCATEL ONETOUCH”.

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