Prudential Corporation Asia (Prudential) and K-pop super group SuperM threw an unforgettable experience titled “PrudentialxSuperM We DO Virtual Concert & Fan Meet” for fans across Asia over the weekend on 7 August 2021. The event was exclusive to the winners of Prudential’s “We DO” campaign and Dance Challenges, as well as users of Pulse by Prudential, the company’s all-in-one health and wellness app, across the region.
The virtual concert and fan meet brought people together for an uplifting experience in these challenging times. The activity was held as an extension of Prudential’s “We DO Well Together” campaign, which aims to encourage everyone to stay well and healthy, and have fun doing it.
Since the announcement of the PrudentialxSuperM partnership in January this year, the collaboration has encompassed various ways to inspire fans to attain a healthier lifestyle. These include the #WeDoDanceChallenge where fans are invited to submit a video of themselves dancing to the “We DO” song on social platform such as TikTok for a chance to win tickets for the virtual concert and fan meet as well as exclusive SuperM merchandise.
K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness, and inspire optimism and positive actions.
“We are excited to host our exclusive, first-ever virtual concert and fan meet with the widely-popular K-pop group SuperM for our employees, agents, customers, and K-pop fans across Asia. Through this platform, we want to connect people through music and dance and inspire them to take charge of their wellbeing in a fun manner so they can continue to live well in these extraordinary times.”– Allan Tumbaga, SVP and Chief Customer Marketing Officer of Pru Life UK
SuperM, described as the “Avengers of K-pop”, held a very special fan meet activity. Lucky fans had a once-in-a-lifetime interactive experience to get up-close-and-personal with SuperM.
The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here, and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favourite idols.
Although Baekhyun and Taemin were not physically present being enlisted in military services, they wanted to spread positive energy to fans through pre-recorded messages shown during the fan meet and actively participated in pre-recorded performances, melting the hearts of their fans at the event.
Kai recently tested negative for COVID-19, but unfortunately could not attend the event due to a two-week self-quarantine imposed in accordance with Korean health regulations. He sent his sincere apologies for not being able to attend the event at the last minute.