H&M celebrated the launch of the MOSCHINO [tv] H&M collection with a playful preview party that was filled with fierce pop energy, all-out bling and Italian glamour. The party was held in a heritage building behind Ann Siang Hill and featured four levels of fun, pop culture and entertainment. LUCAS from popular Korean idol group NCT made a guest appearance. Dressed head to toe in the collection, he joined in the festivities by mingling with guests; enjoyed some drinks and bites while grooving to the beats.
Guests were all invited to discover the humour, pop and street culture that is always associated with MOSCHINO; as they explored each of the four floors of fun and games. The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and tradition media to create a multi-platform takeover; creating a “zapping” experience once guests step into the space.
On the ground floor, DJ KoFlow dished out hip hop beats; while b-boy crew Radikal Forze kept the crowd going with their explosive moves. To inject maximum fun, guests also had the chance to be part of a gameshow and try their hand at acting in front of a green screen in the TV studio on the third floor. Eatmepoptart kept the groove going on the rooftop with the sound of indie pop and some nostalgic guilty pleasures. An exclusive MOSCHINO [tv] H&M pop-up store also gave guests the chance to be the first to own a piece from the collection. Celebrities including Nathan Hartono, Benjamin Kheng and Jon Chua of The Sam Willows, Shane Pow, Kimberly Wang, Sonia Chew; as well as Hayley and Jayley Woo were in attendance among others.
H&M CELEBRATES THE LAUNCH OF THE MOSCHINO [TV] H&M COLLECTION WITH THE PARTY OF THE YEAR!
With this collection, it is all about playfulness, boldness and surprises. So we decided that it was only fitting to teleport everyone into the world of MOSCHINO [tv] H&M with this colourful and fun party!Fredrik Famm, Country Manager of H&M South East Asia
MOSCHINO [tv] H&M is a collection that clashes the energy of the street with pop culture, glamour,playfulness and humour. MOSCHINO’s creative director Jeremy Scott has created a collection for women and men; as well as accessories and some special pieces for dogs.
MOSCHINO [tv] H&M has been launched in H&M Orchard Building, H&M ION Orchard and online at hm.com, on November 8.