KUALA LUMPUR, 28 September 2014 – OSIM (M) Sdn Bhd, the global leader in healthy lifestyle products, brought Korean Superstar Lee Min-ho to Malaysia as the ambassador of its wonder sofa OSIM uDiva, the world’s first 3-in-1 sofa, lounger and massage chair for the modern consumer. The sofa comes fitted with an exclusive 3D Power-Ball Massage Technology, which provides three levels of protrusion for a smooth yet powerful massage based on the human’s body contours.
The brand new wonder sofa is built with the modern living space in mind, which comes in a smaller form factor that saves 34% more living space while maintaining the functionality of providing limitless comfort. On top of that, the OSIM uDiva is built in gorgeous leather with a touch of modern curvatures that fits into any home décor with its beautiful and modern design.
“OSIM is the household brand in Asia when it comes to healthy lifestyle products. We have invested a lot of effort in the research and development of our products and to understand consumer lifestyle to come out with a product that satisfy the needs of our users. The concept behind the OSIM uDiva is the modern lifestyle that aims to achieve a minimalistic and space efficient living room while providing the best-class massage programmes to our users. It is our solution in meeting the high requirements of modern décor aesthetics while providing the best massage to rejuvenate our consumers. This resulted in a massage chair that is not only made for the sole purpose of massaging, but a 3-in-1 transformable sofa that endorses the modern lifestyle,” said Ms. Chia Sook Fun, General Manager of OSIM Malaysia Sdn Bhd.
Lee Min-ho joins the list of reputable ambassadors such as the legendary Cantopop superstar Andy Lau, Sammi Cheng, and other stars as the latest face in promoting the gorgeously designed OSIM uDiva. Apart from endorsing the product through promotional materials, the Korean superstar is also being involved with OSIM’s marketing campaign through a tour around 5 countries to meet fans which started June. Lee Min-ho also acted in a TVC advertisement with OSIM for the OSIM uDiva.
“As an actor, I am always putting in my utmost effort in achieving the perfect screenplay for my audiences. My every day schedule tires me both physically and mentally, and I seek comfort and relief with the OSIM uDiva to put my body and mind at rest completely. The sofa is great to look at aesthetically, and I can always lie down and relax with its lounger mode. The multiple massage programmes were remarkable, providing a thorough and powerful massage to relieve my tensed muscles, and I am extremely amazed by the OSIM uDiva,” said Lee Min-ho.
For more pictures of the event, please visit our Facebook page here.
Special thanks to Osim and event organizer, ROOTS Media for the invitation to the event.
Photography by Wenyi @KAvenyou