To celebrate the launch of Lancôme’s revolutionary repair science, the New Génifique Ultimate Serum, Lancôme presents the Génifique Ultimate Spaceship pop-up at the Pedestrian Walkway across Ngee Ann City, along Orchard Road.
15 years after Lancôme’s groundbreaking serum transformed the skincare industry, the New Génifique Ultimate is now powered by BetaGlucan-CM, a medical-inspired active backed by 27 years of repair science. This revolutionary formula sets unique levels of efficacy, proven to elevate the skin’s self-repair ability and accelerate recovery. The New Génifique Ultimate repairs 1 year of skin damages in 1 week.
Available in three formats – 30ML (S$145), 50ML (S$204) and 115ML (S$359), as well as the 50ML refill (S$173), the New Génifique Ultimate will be available at physical Lancôme counters, Lancome.com.sg & Lazada from 1 September 2024, and at Sephora from 12 September 2024.
GÉNIFIQUE ULTIMATE SPACESHIP
Building on the success of last year’s Advanced Génifique Skin Repair Lab, Lancôme introduces the Génifique Ultimate Spaceship. This futuristic immersive experience invites consumers to explore the future of skincare and discover how the latest serum is a #STEPINTOTHEFUTURE.
Starting off their journey as part of the space crew, visitors will receive a digital passport that grants access to the Mission Control room. There, they can participate in The Ultimate Space Mission game, where the top 5 scorers at the end of the event will have the chance to win a Génifique Ultimate 30ml bottle. After completing the game, all space crew members will have their Lancôme Space Crew ID Photo taken, which will be printed for them upon exiting the Mission Control Room.
Beyond the Mission Control room, visitors can explore and learn about the groundbreaking formula featuring BetaGlucan-CM at the main podium. They can also enjoy a complimentary consultation at the Beauty Tech Lab, where personalised skincare routine will be generated within 20 minutes. Other complimentary services include the Pro-Radiance Booster Service for 2 months of ultimate repair efficacy or getting an online skin diagnosis through Lancôme’s E-Skin Expert Virtual Tool.
Upon completion of the mission, visitors will receive a Top-Secret Kit, consisting of a 7-day Génifique Ultimate trial, including supplementary 3-day samples of the Advanced Génifique Eye Cream.
The Génifique Ultimate Spaceship pop-up experience will run between 7 – 20 September 2024, from 10AM to 9.30PM daily. Visitors can sign up for a slot to visit the experience here.
WHEN:
7 – 20 September 2024
From 10AM to 9.30PM daily
WHERE:
Ngee Ann City
Pedestrian walkway along Orchard Road
391A Orchard Rd, Singapore 238873
BAMBAM FANS’ MEET-AND-GREET
The PR Launch event will take place on 10 September 2024, Tuesday, with a special appearance by K-Pop Celebrity BamBam of K-Pop group GOT7.
On 10 September 2024, the first 100 customers to purchase the Génifique Ultimate Serum 50ml from 10:00AM onwards (while stocks last) at the Génifique Ultimate Spaceship Pop-Up will be eligible to enter the fan zone. Additionally, 10 lucky fans who correctly answer a BamBam-related question will meet & greet and win a photo with BamBam, as well as a Lancôme Starter Kit valued at S$112. More information on the meet & greet opportunity can be found here.
WHEN:
Tuesday, 10 September 2024
From 7PM onwards
WHERE:
Ngee Ann City
Pedestrian walkway along Orchard Road
391A Orchard Rd, Singapore 238873
STAND A CHANCE TO WIN SIGNED BAMBAM MERCHANDISE
As part of the experience, fans will have the opportunity to win exclusive merchandise signed by BamBam. Starting September 11, the first 35 people to spend a minimum of S$600 at the pop-up will receive a signed Génifique Ultimate Serum 50ML bottle. Additionally, from September 1 to 15, the top 5 spenders on Lancome.com.sg who use the code ‘BAMBAM’ at checkout will win a signed Lancôme tote bag.
EXCLUSIVE DEALS
Consumers can look forward to exclusive deals, available only at The Lancôme Génifique Ultimate Spaceship such as the new Génifique Ultimate 115ML Set, retailing at just S$359 that comes together with 7-piece gifts (worth S$634).
As the first refillable serum on the market with a dropper, customers can also opt for the Génifique Ultimate 50ML + 50ML Refill set, retailing at just S$377 that comes with 7-piece gifts (worth S$692).
