Jackson Wang: APAC Brand Ambassador for ANESSA
ANESSA, Asia No. 1 Suncare Brand* with three decades of industry experience under the Shiseido’s century-long legacy of UV research [1], has officially announced internationally renowned musician and creative director Jackson Wang as its brand ambassador for the Asia-Pacific region. With his exceptional breakthrough prowess in professional pursuits, trailblazing exploratory spirit, and global appeal, Jackson Wang embodies ANESSA’s relentless innovation and deep-rooted expertise in UV protection over the past 30 years, showcasing the brand’s core technological strength. Together, they will collaboratively usher in a new chapter of professional Ultimate UV Protection.
As a world-renowned musician, Jackson Wang is celebrated globally for his exceptional musical talent and stage presence. His bold spirit of breaking boundaries and pursuing excellence aligns seamlessly with ANESSA’s commitment to pioneering cutting-edge sun protection technologies. As one of the most beloved public figures among the youth globally, Jackson’s natural, radiant and positive image, coupled with his healthy lifestyle and passion for outdoor activities, perfectly personify ANESSA’s brand philosophy of “Embrace the Sun, Live Life to the Fullest“
Perfect UV Series: The Ultimate Age Defying Suncare
ANESSA launched its iconic Perfect UV series in 2024, integrating four years of Shiseido’s R&D expertise including over 100 meticulous adjustments to its oil-to-powder ratio. The formula delivers a significantly lighter, “bare skin” texture. To ensure ultimate protection, the development team conducted 200+ rigorous tests, overcoming technical barriers with Shiseido’s proprietary Auto Veil Technology and Auto Booster Technology. The Auto Veil Technology automatically smooths out scrapes and uneven surfaces on the UV protective veil, making a seamless UV shield against the sun’s harmful rays. Auto Booster Technology protects and strengthens the UV shield even with heat, sweat, water and humidity, giving the ultimate sun protection. This synergy achieves seamless, all-around protection, effectively addressing seven major suncare challenges (water, sweat, heat, humidity, movement, friction and UV veil deterioration).
Beyond technological innovation, the Perfect UV series elevates skincare benefits. It contains 50% skincare ingredients including purple tea extract and unshiu citrus extract. Both technology and skincare ingredients enhance the UV defense while deeply nourishing skin for 8-hour hydration [3] . With its featherlight texture and quick absorption, the Perfect UV series [2] shatters conventional sunscreen norms, redefining the standard for bare-skin sun protection. As a pioneering brand in UV protection for decades, ANESSA remains dedicated to advancing cutting-edge sunscreen technologies, crafting the ultimate UV protection solutions that deliver precision defense and elevate outdoor experiences through scientific expertise.
Moving forward, ANESSA and Jackson Wang will continue upholding the brand’s commitment to sun protection and scientifically robust defense, empowering everyone to lead healthy, active, fun-filled, beautiful lives under the sun.
To celebrate the appointment of Jackson Wang as ANESSA’s new APAC Ambassador, the brand will be holding a Universal Suncare, Infinite Protection Pop-Up at Ngee Ann City B1 Atrium, from 21st March – 30th March, 10am – 9.30pm. Patrons can enjoy up to 30% off the full range and bring home Jackson Wang x ANESSA merchandise when they purchase at the pop-up. Activities at the pop-up include a special UV Camera for patrons to witness firsthand ANESSA’s remarkable UV efficacy and a sure-win game where patrons get to play to win prizes after spending a minimum of $30 nett at the pop-up.
[1] It refers to Shiseido Company’s century-long history of UV research.
[2] It refers to Anessa Perfect UV Sunscreen Skincare Milk (NA) & Anessa Perfect UV Sunscreen Skincare Gel (NA).
[3] Gold Milk Clinical Test on 27 female, aged 25-43, China Dec 2022
