'Asia Prince' Lee Kwang Soo Becomes the New Face for LINE Malaysia!

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LINE officially launches the first reward programme, LINE Mileage in Malaysia with Lee Kwang Soo!

“I am glad to be able to meet my fans in Malaysia through this great opportunity with LINE Malaysia. Hope everyone gets to enjoy the most exciting benefits through LINE Mileage while chatting on LINE!” said Lee Kwang Soo.


Public Relations Manager of LINE Malaysia Patricia Yeoh also expressed, “We are really thankful for the warm support received in Malaysia and we decided to launch LINE Mileage for all our Malaysian users. We are also very excited to have one of Malaysia’s well-loved celebrities, Lee Kwang Soo, as the face of the LINE Mileage.”


Here’s how you can participate in LINE Mileage and earn points for real rewards:

  • Step 1: Send one LINE message to your friends to receive 1 Friendship Point. (1 LINE Message = 1 Friendship Point) *T&C Apply
  • Step 2: Enter your BCARD account number in the LINE Mileage dashboard under “My BCARD”. BCARD is readily available at no cost at Starbucks, Chatime, Caltex, Cosway, and more. (See full list of locations here)
  • Step 3: Once you have reached 1,000 Friendship Points, transfer it into your BCARD for 1,000 BCARD Points worth RM10.
  • Step 4: Redeem your BCARD Points and start enjoying rewards from numerous brands! (See the full list of merchants here)

LINE Mileage will be officially launched in Malaysia starting 16th April.

Visit LINE Malaysia Facebook Page and LINE Official Website for more information.

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