OWNDAYS introduces MINNIE of globally acclaimed K-pop girl group i-dle as the muse of its latest PhotoShade campaign, unveiling a fresh expression of individuality, versatility and modern style through the brand’s newest lens innovation. To commemorate OWNDAYS’ OWN “your” DAYS pop-up and the all-new OWNDAYS PhotoShade, she will be making a special guest appearance at the pop-up on 11 June 2026.
MINNIE is widely recognized as the main vocalist of the globally acclaimed K-pop girl group i-dle. Since her debut in 2018, she has become a prominent figure in the fashion world, known for her bold personal style and versatile aesthetic that resonates with fans globally. With her fearless versatility and ever-evolving style, MINNIE is the perfect muse for OWNDAYS PhotoShade, embodying the spirit of transformation, confidence and individuality.
The OWN “your” DAYS pop-up is an immersive experience open from 8 to 14 June 2026 at the Plaza Singapura Main Atrium. The thoughtfully curated space reflects the innovative spirit of OWNDAYS, offering a sensory journey through several interactive zones designed to showcase the new OWNDAYS PhotoShade and PhotoShade Ultra.
Pop-up Details:
- Dates: 8 to 14 June 2026
- Location: Plaza Singapura, Main Atrium, Singapore 238839
- Operating Hours: 10AM – 10PM
