OWNDAYS welcomed fans, media and guests to its OWN “your” DAYS pop-up at Plaza Singapura on 11 June 2026, marking a key highlight of the brand’s ongoing immersive showcase running from 8 to 14 June 2026. The event was headlined by a special appearance from MINNIE from K-pop girl group i-dle, who joined the celebration in support of the all-new OWNDAYS PhotoShade lens collection.
Known for her effortlessly versatile sense of style, MINNIE embodies the spirit of OWN “your” DAYS, one that celebrates confidence, adaptability, and self-expression. MINNIE’s bold yet adaptable sense of style makes her a natural muse for the OWNDAYS PhotoShade lens collection, reflecting the collection’s seamless balance between fashion, function and self-expression. During the event, MINNIE explored the immersive pop-up and shared her favourite eyewear pieces, showcasing frames and OWNDAYS PhotoShade lenses that complement both bold statement looks and everyday wear.
Around 1,000 fans gathered at Plaza Singapura to catch a glimpse of i-dle’s MINNIE during her special appearance at the OWNDAYS’ OWN “your” DAYS pop-up event. The atmosphere came alive as MINNIE interacted with selected fans through a series of lively and playful activities, creating memorable moments filled with laughter and excitement.
The OWNDAYS’ OWN “your” DAYS Pop-up
Spanning across several immersive zones, the OWN “your” DAYS pop-up at Plaza Singapura translates OWNDAYS’ commitment to innovation and technical precision into a curated retail experience. This physical journey invites consumers to step into, and explore a world where craftsmanship meets personal identity, reimagining eyewear as a versatile extension of oneself.
Pop-up Details:
- Dates: 8 to 14 June 2026, Monday to Sunday
- Location: Plaza Singapura, Atrium, Singapore 238839
- Operating Hours: 10AM – 10PM
OWNDAYS PhotoShade:
Launched on 1st June 2026, the OWNDAYS PhotoShade Collection is for the modern individual who moves seamlessly between environments. These lenses automatically to light and UV intensity by darkening, offering clear vision across indoor and outdoor settings. The new series features two distinct innovations designed to support different lifestyles and preferences.
The OWNDAYS PhotoShade Collection delivers significant glare reduction and sharp vision without compromising contrast or colour perception when activated. Other standout features include PhotoShade lenses’ ability to block 100% of UV rays and harmful high-energy visible (HEV) light up to 420nm, helping to protect eyes against conditions such as cataracts and age-related macular degeneration (AMD). The lenses also help filter blue light emitted from digital devices, reducing eye fatigue during prolonged screen time. Designed for everyday convenience, the lenses activate in as little as 10 seconds when exposed to sunlight. These lenses adjust to deliver consistent performance across varying temperatures and are available in six colours: Matcha, Sakura, Hojicha, Pebble, Lavender and Indigo.
OWNDAYS PhotoShade Ultra:
Designed for maximum comfort under intense sunlight, the OWNDAYS PhotoShade Ultra Collection darkens further, making it ideal for individuals with light sensitivity. Crucially, these lenses activate inside cars, providing seamless sun protection behind the wheel and eliminating the need to switch eyewear while driving. This variant is available in 2 colours; Hojicha and Pebble.
With every purchase of MINNIE’s picks and PhotoShade lens, customers are entitled to MINNIE’s gift box, which includes a Twilly scarf, MINNIE’s Photocards and more, while stocks last!
