LINE FRIENDS, one of the world’s fastest-growing global character brands, announced that a ‘BROWN & FRIENDS’ Netflix original animated series will come to Netflix, the world’s leading streaming entertainment service.

The new series, which features 11 characters from the original character lineup of LINE FRIENDS, BROWN & FRIENDS, is slated to premiere in over 190 countries around the globe.

By launching an original animated series with Netflix, LINE FRIENDS aims to offer a distinctive brand experience and further expand the global influence of BROWN & FRIENDS. Also, Netflix will produce content that can be enjoyed by a wide range of members of all ages, as BROWN & FRIENDS is adored by fans worldwide.

The ‘BROWN & FRIENDS’ Netflix original animated series will be 3D-animated and consist of stories about different aspects of everyday city life that various age groups can relate to. The series will add both depth and vitality to the BROWN & FRIENDS universe of characters, which has been beloved by millennials and Generation Z for their unique personalities and friendliness.

LINE FRIENDS is a global character brand which originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 164 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content including ‘BT21’, characters created together with global boy band BTS, ‘Animation Running Man’, ‘ROY6’ and ‘Usamaru’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Converse, Leica, LAMY and Brompton, all aligned with the company’s philosophy and value to showcase premium character products. LINE FRIENDS has operated more than 170 stores in a total of 14 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai.