K-pop sensation IVE is set to make their highly anticipated comeback on 25 August 2025 with their 4th EP ‘IVE SECRET’. The title track for this release is titled ‘XOXZ’.
On July 31, Starship Entertainment officially announced the comeback through IVE’s social media channels, unveiling a moving poster teasing the upcoming release. The poster quickly drew attention with its symbolic and visually captivating elements, each representing a member’s unique charm—ranging from winged baby animal figures and origami cranes to a tumbler and a toy gun sprouting wings. These intriguing objects suggest layered meanings and hint at the concept’s deeper narrative.
The poster also featured the members’ backs, each holding an object that seemed to be hiding something, further heightening the mysterious and dreamy mood of the new album. The phrase “‘XOXZ’ COMING SOON” hinted at the title track’s name, further raising anticipation for the comeback.
‘IVE SECRET’ marks IVE’s return seven months after their third mini album ‘IVE EMPATHY’ released in February. That album cemented their commercial power, earning them five consecutive million-seller titles. With pre-release track ‘REBEL HEART’ and title track ‘ATTITUDE’, IVE captured 15 music show wins in total—11 for ‘REBEL HEART’ and 4 for ‘ATTITUDE’.
Fans got an early taste of ‘XOXZ’ during IVE’s performance at the 2025 SBS Gayo Daejeon Summer, where they gave a surprise pre-release of a portion of the new album’s title track, receiving an explosive response from international fans.
IVE will officially kick off their full-scale comeback promotions on August 25, with the release of 4th mini album ‘IVE SECRET’ and title track ‘XOXZ’.
