HallyuPopFest, the major K-pop festival who premiered in Singapore in 2018, is now heading to Europe. The festival will bring the best of Korean music and lifestyle to OVO Arena Wembley in July.
Earlier this week, HallyuPopFest’s Twitter account announced that the festival will happen in London on July, 9th and 10th. The festival also revealed the first part of the line-up. ASTRO, Hwasa, EVERGLOW and ONEUS will perform on Saturday, 9th while SF9 and CRAVITY will perform on Sunday.
As one of South East Asia’s first and largest K-pop festivals, #HallyuPopFest was the most tweeted hashtag in Singapore in 2018. Together with the 2019 festival, it saw a cumulative 40,000 attendees from all over Asia. Previous editions of the HallyuPopFests included K-pop artists such as NCT 127, Monsta X, Super Junior, Wanna One and Taeyeon play. This year’s UK edition promises to be another spectacular event, with more unstoppable entertainment for K-pop fans.
What will happen at the HallyuPopFest ?
On both days, festival-goers will get a day-to-night experience, starting with activities at HallyuTown. There will be showcase performances by K-pop and indie artistes, a Red Carpet event, Artist Engagement opportunities, and finally the spectacular Evening Concert featuring the headline acts. The artists line-up will boast a total of 14 performing acts across 2 days. Fans will be able to enjoy an unforgettable experience.
This year’s first HallyuPopFest event in London, fans will experience the best of all things Korean. HallyuTown will function as the main festival square, and will offer to the public a variety of Korean-centric booths and activities featuring K-Food, K-Beauty and K-Lifestyle.
HallyuPopFest is brought to the UK by global promoter TEG MJR, who specialises in UK events, and H.A.H. Entertainment, a global entertainment company whose HQ is in Singapore. HallyuTown, a market place component of HallyuPopFest, is supported and hosted by MBC, Korea’s National Broadcaster and KOFCA (Korea Foundation for Cooperation of Large & Small Business, Rural Affairs).
“HallyuPopFest came about because we wanted to create a festival experience where K-pop fans from all over, from various fandoms, could come together and celebrate their fervent idol support, boundless energy and love for music and dance that are the cornerstones of K-pop,” said Selena Ho, CEO of H.A.H. Entertainment.
Mr Choi of MBC said: “We are delighted to be part of HallyuPopFest. MBC will be hosting and organising HallyuTown, bringing over 30 booths from South Korea, promoting and selling everything from beauty to food to electronics. It will be incredible to be part of the UK’s first ever K-pop festival.”
Richard Buck, CEO of TEG MJR, said: “We are so excited to bring HallyuPopFest to London for the first time. It will be the UK’s first K-pop festival, as well as HallyuPopFest’s first global landing. It’s an amazing line up, consisting of a diverse variety of Korean music genres, from pop to rap to adult contemporary to indie artists. There will be something for everyone.”
Festival goers will be able to access two concert events per day : the Afternoon Showcase and the Evening Concert. Headliners will perform individual sets. All the artists have promised to deliver their hits as well as new songs. There will also be a Hi-Wave Meet and Greet for fans and artists to meet within close proximity, but adhering strictly to Covid guidelines.
The first HallyuPopFest in the UK will be a weekend to remember. UK fans, as well as those travelling for the event, will be able to fully embrace the Korean wave.