Skechers, a global leader in lifestyle and performance footwear, is excited to unveil the first print and video campaign, featuring Top South Korean star, Park Seo Jun, who makes his official appearance as Skechers Regional Brand Ambassador across six markets, namely Singapore, Hong Kong, Macau, Malaysia, Thailand and Vietnam.
Fronting the highly-anticipated launch of the new Skechers D’Lites 4.0 collection, the attention-grabbing print ad and fast-paced, energetic video, with the aim to inspire fans to embrace life’s fluidity and venture into new possibilities, sees Park Seo Jun immersed in a black and white anamorphic background, while dressed stylishly and comfortably in a pair of Skechers D’Lites 4.0 sneakers!
The Skechers D’Lites range is the brand’s signature and best-selling series of lifestyle shoes since its debut in the 2000s. Made popular by the diverse roster of past Skechers’ brand ambassadors including Cuban American singer, Camila Cabello, Korean boyband, EXO and rapper Zico, to name a few, it is also the brand’s first series of shoes that have pivoted the chunky shoe trend that we see today.
The New Skechers D’Lites 4.0 Collection – Men
|D’Lites 4.0 in Natural Multi (S$139)||D’Lites 4.0 in Black White (S$139)|
|D’Lites 4.0 in Off White (S$139)||D’Lites 4.0 in Taupe Multi (S$139)|
|D’Lites 4.0 in White Black (S$139)||D’Lites 4.0 in Black (S$139)|
The New Skechers D’Lites 4.0 Collection – Women
|D’Lites 4.0 in Rose (S$139)||D’Lites 4.0 in Black White (S$139)|
|D’Lites 4.0 in White (S$139)||D’Lites 4.0 in Black White Pink (S$139)|
|D’Lites 4.0 in White Black (S$139)||D’Lites 4.0 in White Gray (S$139)|
Featuring an on-trend chunky silhouette with six different colourways each for men and women, the sporty D’Lites 4.0 sneaker is a highly versatile and durable pair of kicks that can be effortlessly paired with many outfits and occasions.
Touted as this season’s must-have sneakers from Skechers, the D’Lites 4.0 collection is also designed with superior comfort in mind. It incorporates the brand’s proprietary Air-Cooled Memory cushioned insoles that allow for prolonged walking or standing on the feet with ease and freedom.
Be stylish solemates with Park Seo Jun and grab your very own pair of D’Lites 4.0 sneakers! Priced at S$139 each, the collection is now available online via www.skechers.com.sg and at selected Skechers concept stores, including Bugis Junction, Compass One, Jewel Changi Airport, Northpoint City, Plaza Singapura, Suntec City, Tampines 1 and Wisma Atria.