Korean actor Park Bogum has been appointed the 2025 Honorary Ambassador for Korean Tourism, fronting the Korea Tourism Organization (KTO)’s latest global campaign Never Ending Korea. The campaign invites travellers to become the ‘main character’ of their own journey, spotlighting personalised and regional travel experiences across Korea!
Two newly released videos – a cinematic short film One Day, Korea Came To Me and a music video On My Way – showcase Park Bogum’s journey through Korea, featuring destinations beyond Seoul.
Be part of the Campaign in Singapore
The campaign videos will be showcased across Singapore throughout August. From 4 to 31 August 2025, Park Bogum’s cinematic journey will light up the large-format LED screen at The Heeren along Orchard Road, bringing the campaign to the heart of Singapore’s shopping district. The videos will also be screened on LG TV displays in authorised retail stores island-wide, extending its reach into everyday touchpoints for fans and shoppers alike.
The music video’s theme song, On My Way, is performed by Park Bogum himself and composed by K-pop producer KENZIE’s team (KZLAB). It is available for streaming on Spotify, Melon, and YouTube.
From Purple Island to Secret Gardens: Discover Korea beyond Seoul
Park Bogum explores hidden gems such as:
- Sinan’s Purple Island (lavender fields, purple ice cream)
- Yeosu’s Cheongseokpo Beach (backpacking, coastal views)
- Busan’s Marine City & Haeundae (yachting, sunset watching)
- Jeju’s Bijarim forest (ancient cedar grove)
- Pyeongchang’s Yukbaekmajigi (stargazing fields)
- Gyeonggi & Gangwon’s water trails and markets
- Seoul’s Dongmyo vintage shops and Changdeokgung Secret Garden
LG x KTO Giveaway: Win a Trip to Korea
In collaboration with LG Singapore, the videos will be screened on LG TV displays in authorised retail stores island-wide from 12 August to 12 September 2025, extending its reach into everyday touchpoints for fans and shoppers alike.
During this period, shoppers can also take part in an exclusive giveaway, with prizes including a pair of return air tickets to South Korea and LG home appliances. To enter, simply purchase any LG product at an authorised store, watch and comment on the “Never Ending Korea – On My Way with Park Bogum” video on YouTube, and submit entries online here.
Discover Korea at NATAS Holidays 2025
From 15 to 17 August 2025, the Korea Pavilion at NATAS Holidays 2025 at Singapore EXPO will bring Korea’s regional charm to life through hands-on activities and destination showcases. Visitors can take part in a range of creative workshops, including bracelet making and traditional fan colouring by Jeonju City, crafting a Jeju travel scrapbook, hanji keyring making by Incheon Tourism Organization, Cheongnamdae mood light crafting by Chungcheongbuk-do, Punggi viscose rayon scarf making by Yeongju City, and a sticker adventure activity by Busan Tourism Organization. Meanwhile, Gangwon State and Gyeonggi Tourism Organization will host presentations to showcase travel experiences across their respective regions.
“This year’s Korea Pavilion gives visitors a chance to engage directly with Korea’s regional charm. It’s not just about Seoul – it’s about experiencing the many layers of Korea,” said Ms Ahn Hyo Won, Director of KTO Singapore.
The Park Bogum campaign videos will be screened at the pavilion, and attendees can take part in a social media giveaway by liking the campaign videos on YouTube, subscribing to Imagine Your Korea’s channel, and following KTO Singapore on Instagram — all to redeem an exclusive souvenir. Visitors who book their Korea holiday at NATAS will also receive special giveaways!
Help Build Park Bogum’s Korea Travel Playlist
A final Korea travel playlist, curated from public submissions and Park Bogum’s own picks, will be released at the end of August. As part of the Cookie video activation, fans are invited to suggest their ideal “Korea travel song” by commenting on KTO’s YouTube channel. Participants stand a chance to win exciting prizes, including two return flight tickets to Korea and Amazon gift cards.
From cinematic stories to hands-on cultural experiences and giveaways, Never Ending Korea encourages travellers to discover a more personal side of the country.
More information can be found on KTO Singapore’s Website, Facebook, Instagram.
