Global music icon IU has been spotted wearing New Balance’s 204L, reinforcing the sneaker as one of her current go-to silhouettes. Known for her effortless, understated fashion sense, IU’s off-duty look spotlights the 204L’s quietly confident aesthetic.
Blending the refinement of ‘70s running silhouettes with the athletic edge of 2000s performance shoes, the 204L stands out for its sleek, low‑profile fit and understated proportions. It delivers a
unique look through textured detailing and embossed elements, without the bulk typically associated with retro tech styles.
Discover the 204L Experience
New Balance is rolling out the 204L experience, where customers can redeem a complimentary gift from one of three creative stations (while stocks last):
- Journal Station: Tap into the reflective spirit of the 204L and create a journal that’s uniquely yours. From covers to finishing details, this station invites customers to personalise a keepsake designed for ideas, memories and everyday inspiration.
- Scent Bar: A multi‑sensory experience where customers can curate their own scented pouch by blending from four distinct fragrances and dried florals. The result is a subtle and thoughtful scent piece to call your own.
- 204L Planter: Choose from a selection of plants and pot it in a specially designed 204L planter, bringing a touch of greenery into your space. A keepsake that nods to growth, balance and serenity. The activation will be exclusively available at three stores across the island: CHAMBER, New Balance ION Orchard and New Balance VivoCity until 30 Apr.
About the 204L
A modern take on classic running style, the 204L blends vintage influences with early‑2000s athletic design for a look that feels both familiar and fresh. Its sleek, low‑profile shape and distinctive sole design deliver a confident retro aesthetic, without the bulk, making it easy to style for everyday wear. The 204L retails at S$159 and is available at newbalance.com.sg and at all New Balance stores nationwide.
