This adorable collaboration marks firsts for both Paramount Global and Kang Daniel – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time Kang Daniel is partnering with an animated character.
Paramount Global, a leading global media and entertainment company, is collaborating with KONNECT Entertainment to design Kang Daniel’s character as well as a special range of co-branded consumer products featuring SpongeBob and friends. This exclusive collection highlighting Kang Daniel’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.
Jennifer Pang, Vice President and Head of Licensing, Greater China, Paramount Consumer Products stated, “We are thrilled to announce this collaboration with Kang Daniel, who himself is a fan of SpongeBob and the Bikini Bottom crew. Like SpongeBob, Kang Daniel is hugely popular and much loved around the world. We are sure that this collection is set to make a big splash and fans of both Kang Daniel and SpongeBob will love what we have in store for them!
This collaboration between Paramount Consumer Products and KONNECT Entertainment presents a total of 12 items of the collaboration across the globe. A wide range of products including phone accessories, home furnishings, stationery, apparel and accessories are available online. Stay tuned as more items are set to be released soon.