Singapore’s first large-scale Korean Wave event is set to launch this August 2025 at Suntec Convention Centre Halls 401 and 402, and it’s one built entirely with the K-pop fans and K-culture enthusiasts in mind.
Designed by K-culture enthusiasts, for fellow K-culture fans, HallyuCon promises to offer a full-on playground for anyone who loves all-things Korea; those who screamed at a concert, queued for the latest K-beauty or K-fashion launch, or even just someone who loves Korean food.
HallyuCon
Date: 23 & 24 August 2025
Location: Suntec Convention Centre, Halls 401 & 402
Admission to the event is free, and attendees can RSVP via https://hallyucon.sg/ to get their 2-day access pass.
Highlights of HallyuCon:
- Exclusive dance masterclass by Korea’s top choreographers: May J Lee, Choi Youngjun, Noh Won and Seo In
- Fan-Created Merch Booths: Unique collectibles, albums, accessories and handmade treasures by the fandom, for the fandom.
- K-Beauty & Fashion Pop-Ups: Discover top brands and cult favourites in Korean skincare, makeup, and style.
- Snack Zones & Food Stalls: Get your fix of all the Korean snacks and street food you love.
- Interactive Photo & Activity Areas: Snap idol-style photos, trade photocards, and dive into games and fan experiences.
- Stage Activities & Variety Show Fun: Enjoy popular Korean variety show-inspired
activities, including random play dance, dance cover performances, and more.
“HallyuCon is all about giving K-pop fans the space they’ve been craving, and K-culture enthusiasts a place to shop what they love most in person, be it Korean entertainment or fashion.”
— Tan Chee Yang, CEO of Hitcheed, the organising company behind HallyuCon
Exclusive Dance Masterclass
K-Pop fans and dance enthusiasts can expect a series of exclusive dance masterclasses led by four celebrity choreographers from Korea: Youngjun Choi, Noh Won, and Seo-in from 1MILLION Dance Studio, along with May J Lee, the choreographer behind many TWICE’s songs and former trainer on Produce 48.
All four choreographers are known for their viral routines and collaborations with K-Pop’s biggest names, such as SEVENTEEN, Jay Park, Kep1er, and Red Velvet.
Tickets are for sale at $50 per masterclass and can be purchased via https://bit.ly/HallyuConSG-MasterclassAug25 from 20th June.
The HallyuCon team is actively collaborating with the fan community to co-create theexperience, including through social polls, Telegram engagement, and street interviews across Singapore. The event is also open for exhibitor sign-ups, welcoming both official Korean lifestyle, beauty, and fashion brands and fan-led vendors.
