K-Pop group CRAVITY have released a fresh new single and music video titled “Cheese”, taken from their upcoming 6th mini album ‘SUN SEEKER’. Known for their signature youthful energy, CRAVITY delivers another choice cut with “Cheese”, an upbeat pop R&B song that blends a rhythmic bassline, harmonized synthesizer, and refreshing melodies. Fans can stream “Cheese” here and watch the music video here (or below).
With a steep upward trajectory in their career, CRAVITY is set to prove the expansion of their story, the establishment of their style, and their further growth as artists with impeccable teamwork. CRAVITY sings about their fiery youth, liberating adolescence, and connection with one another. As the album title ‘SUN SEEKER’ suggests, the album is filled with a message of passionate dreams. Fans can pre-save ‘SUN SEEKER’ here: radi.al/sunseekerpresave
If their previous album ‘MASTER:PIECE’ conveyed the message that “each individual piece comes together to create empathy,” this album tells the story of youth striving to seize their dreams by discovering their unique powers and individuality. This also signifies the nine members of CRAVITY coming together to respect each other’s individuality and independent life.
CRAVITY was appointed as Korea’s ‘2022 Overseas Ambassadors for Korean Culture’, a title previously held by global K-pop artists including BTS, CNBLUE, and Stray Kids. They are poised to burst onto the global scene already having played a concert in Manila in August this year, and will be returning to Southeast Asia with their show in Bangkok in October.
CRAVITY is a 9-member boy band consisting of Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung and Seongmin.
There is a special meaning behind the band’s name – it is a combination of the words ‘Creativity’ and ‘Gravity’, implying that they will gravitate the listeners into their unique universe with their creativity, charm, and pure talent.
CRAVITY, which also stands for ‘Center of Gravity’, has an ambition of achieving the best performance and best stage presence when all the boys gather together in perfect balance as a unit.