Paris is preparing to welcome a new major celebration of Asian entertainment. On 24 and 25 October 2026, the first edition of The A Festival will take over the Paris Event Center for two days to bring Asian artists and European audiences closer together.
Presented by Envol Production and 5 Studio Entertainment, the festival aims to showcase the diversity of contemporary Asian creativity beyond geographical and artistic boundaries. Its programme encompasses music, television, cinema and popular culture, with guests from South Korea, Thailand, Japan, China, the Philippines, Malaysia, Myanmar and beyond.
More than a succession of performances, The A Festival has been conceived as a meeting place for the entire community. Visitors will be able to attend concerts, interviews, masterclasses, dance workshops and industry talks. Fans will meet stars from popular Asian dramas. These sessions will explore subjects such as music production, choreography, casting and the development of BL and GL series,. Artists and industry professionals will share their experiences from behind the scenes. The official ticketing page also announces fan experiences, artist auditions and other activities throughout the weekend.
A line-up spanning Asia’s pop scenes
The festival’s musical programme reflects the growing diversity of Asian pop. i
It will bringing together established names and emerging talents from several countries.
Among the most anticipated guests is JASP.ER, the Thai boy group formed under RISER MUSIC, associated with entertainment powerhouse GMMTV. The quartet consists of Joong Archen, Aou Thanaboon, Santa Pongsapak and Pond Naravit. International drama audiences already know the group well. Their visit to The A Festival is their first and only European appearance of 2026, making their Paris performance particularly special for fans.
Thailand will be strongly represented throughout the weekend. Seven-member girl group 4EVE, one of the leading acts in the current T-pop scene, will perform on 25 October. With their ambitious visual concepts and polished performances, the group has played an important role in introducing modern Thai pop to audiences outside the country.
ATLAS will joing them with a combination of strong vocals, synchronised choreography and contemporary pop. The six-member group is another prominent name in Thailand. ATLAS will perform on 24 October, alongside Thai rapper and singer TOBII.
DOLLA will represent Malaysia’s pop scene. The trio has established itself as one of the country’s most visible girl groups. They have attracted an increasingly international audience. DOLLA will also take the stage on 24 October.
Filipino group ALAMAT will bring P-pop to Paris with music inspired by the Philippines’ cultural and linguistic diversity. By incorporating several regional languages and traditional references into a modern pop format, the group has developed an identity that distinguishes it within the rapidly expanding Filipino music industry.
K-pop fans can look forward to performances by TRENDZ and POW, two groups representing a new generation of Korean artists. TRENDZ will arrive in Paris as part of their 2026 European tour, while POW will perform at the festival on 25 October. Jacob of THE BOYZ will also represent Korea, giving fans an opportunity to see another side of the Canadian-Korean singer and songwriter.
Japan will be represented by Okinawan band 7!! — also known as Seven Oops. The trio is particularly familiar to anime fans through songs including “Lovers,” used as an opening theme for Naruto Shippuden. Their appearance on 25 October should provide one of the weekend’s most nostalgic moments.
The programme also includes Chinese multilingual artist Sunny Lukas, Chinese group AM8IC, Thai rapper IRONBOY and Myanmar actor and singer Oak Soe Khant. It further illustrates the festival’s ambition to introduce audiences to performers from across the continent. AM8IC, whose members include former Starlight Boys contestants Mingkai and Roux, debuted in Korea in 2025. They combine Chinese and Korean pop influences and embody the concept of the festival.
Asian drama stars meet their European fans
The A Festival will give television and drama fans just as much to discover as music enthusiasts. One of its most notable appearances will come from the cast of the Thai series GELBOYS: New Chayapak, Pide Monthapoom, PJ Mahidol and Leon Zech. With the series’ second season underway, their Paris visit will allow viewers to learn more about its characters and production.
Thai GL will also occupy an important place in the programme. Orm and Folk, known for Apple My Love and (Your) Apple, will take part in interviews and dedicated fan experiences. Additionally, actresses Chanya Amarit Duval and Myyu Khawisara Singplod, one of the latest pairings from Me Mind Y, are also expected. Chanya’s French-Thai background gives their participation particular resonance at an event seeking to build stronger connections between Asia and Europe.
BL fans will be able to meet Jinn Jinna and Sky Sutthinan, the lead actors of Ocean’s Heart, as well as Top Piyawat and Chan Jitt-Isara. Thai-New Zealander actor James Prescott, recognised for his role in Bad Guy My Boss, will attend to introduce the next stage of his career.
Practical information
The A Festival will take place on Saturday, 24 October and Sunday, 25 October 2026, at the Paris Event Center, located at 20 Avenue de la Porte de la Villette in Paris’s 19th arrondissement. Activities will run throughout both days, with the official ticketing page indicating opening hours from 10 a.m. to 11 p.m.
General admission tickets prices are €99 for a one-day pass and €159 for a two-day pass. Additional fan benefits are expected to be offered separately. Tickets are available through the official Envol Production website and its authorised ticketing partner.
With its combination of activities and industry insight, The A Festival intends to offer more than a conventional music event. Its first edition promises to transform Paris into a meeting point for Asian talents and European fans. Together, they will celebrate the many different cultures and creative industries gathered under the increasingly broad umbrella of Asian entertainment.
