Celebrating 60 years of “Beauty Crafted in Time”, luxury skincare brand Sulwhasoo marks the anniversary of its iconic Concentrated Ginseng Rejuvenating Cream, the No. 1 anti-aging cream in Korea for 11 consecutive years*, with an immersive pop-up experience at Level 1 Atrium, ION Orchard.
*Based on cumulative sales in the Korean prestige market during the period 2015 ~ 2025 (Beaute Research SAS, Concentrated Ginseng Rejuvenating Cream Collection)
Taking place from 10 to 20 September 2026, from 10am to 10pm, the pop-up invites guests to step into the world of Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream and discover one of the brand’s most celebrated creations – a skincare icon that embodies six decades of heritage, innovation and expertise in ginseng science.
Sulwhasoo’s journey in ginseng research began in 1966 with ABC Ginseng Cream, the world’s first ginseng cosmetic. Over the past six decades, this dedication to ginseng science has evolved into Concentrated Ginseng Rejuvenating Cream, the brand’s signature anti-aging cream. “Beauty Crafted in Time” reflects Sulwhasoo’s belief that time is not something that simply passes, but something that accumulates and creates lasting value. Just as Sulwhasoo has continuously advanced the Concentrated Ginseng Rejuvenating Cream, the campaign conveys that individuals also shape their own unique beauty through the experiences and moments accumulated throughout their lives.
Through an immersive experience, guests take on a journey through the heritage, science and innovation behind the iconic cream. Designed as a multi-sensory exploration, the pop-up brings Sulwhasoo’s 60 years of ginseng research to life, offering guests an opportunity to discover the brand’s longstanding expertise in harnessing the power of ginseng and the value embodied in the cream with consumers around the world.
Across the different spaces, guests can explore the story and evolution of the Concentrated Ginseng Rejuvenating Cream, discover its key benefits and gain a deeper appreciation of the research and innovation that have shaped the product over the past six decades.
- Cinema
Step into a world of Sulwhasoo’s six decades of ginseng research through an immersive video montage, offering an introduction to the brand’s journey, heritage and longstanding commitment to ginseng science. - Layered Room
Experience the key benefits of the Concentrated Ginseng Rejuvenating Cream through an interactive and sensory environment designed to bring the product’s unique qualities and formulation to life. - Highlight Zone
Discover the Concentrated Ginseng Rejuvenating Cream range and delve deeper into the research, innovation and expertise behind its creation, highlighting the science and craftsmanship that have contributed to its status as a Sulwhasoo skincare icon.
SULWHASOO CONCENTRATED GINSENG REJUVENATING CREAM ($330 for 50ml)
The Concentrated Ginseng Rejuvenating Cream, Sulwhasoo’s signature luxury anti-aging product, embodies the culmination of decades of ginseng research. Through Concentrated Ginseng Rejuvenating Cream, Sulwhasoo continues to champion a Skin Longevity approach, promoting long-term skin health beyond temporary improvements.
Lasting resilience isn’t built in a moment – it is cultivated layer by layer. The cream awakens the skin’s rejuvenating power from within, helping to strengthen the foundation of elasticity and repair 38% of collagen in just 48 hours, revealing visibly firmer, denser-looking skin, layer by layer. With continued use, skin appears refined with a smoother texture, resilient-looking barrier and lasting hydration, while firmness feels renewed from within.
*Based on In-Vitro testing results
*Limited to the epidermis
Powered by the synergy of Ginsenomics™ and Ginseng Peptide™, the cream delivers comprehensive anti-aging care. Ginsenomics™ helps boost collagen and revive the skin’s rejuvenating power, while Ginseng Peptide™ works to support skin firmness through a powerful blend of peptides.
Clinical studies have demonstrated visible results, with +59.2% enhanced firmness* and +103.5% visible lifting* based on self-assessment after four weeks of use. Additionally, clinical testing recorded a 36.6% reduction** in the appearance of wrinkles.
*Clinical testing results, Test period: Sep 2~ Oct. 29, 2024, Subjects: Aged 25~55, 33 women
*Self-assessment results from clinical study on 33 women after using product for 4 weeks
With its exceptionally smooth, lightweight texture, the cream absorbs effortlessly into the skin, infusing it with deep hydration and a refreshing glow. Enriched with a Vitamin C derivative for antioxidant benefits, it leaves skin feeling clean, soft and refreshed, making it ideal for daily use. Suitable for all skin types, it is crafted to awaken the skin’s rejuvenating power, help maintain firmness and radiance over time.
THE SCIENCE BEHIND GINSENOMICSTM
Powered by Korean ginseng, Ginsenomics™ is Sulwhasoo’s proprietary bioconversion technology, developed to harness and restore the skin’s natural rejuvenating power.
Born from decades of ginseng research, Ginsenomics™ is created by concentrating a rare ginseng saponin 6,000 times, with just 1g derived from 1,000g of ginseng. As the key ingredient in Sulwhasoo’s Concentrated Ginseng Rejuvenating line, it helps boost collagen in the skin, supporting its natural rejuvenating power and revealing firmer, denser-looking skin from within.
Ginsenomics™ works in synergy with Ginseng Peptide™, a combination of peptides derived from ginseng and five additional peptides — Hexapeptide-9, Acetyl Hexapeptide-8, Acetyl Tetrapeptide-11, Acetyl Octapeptide-3 and Acetyl Heptapeptide-4. Together, they help improve skin-firming factors by 33%, delivering a new level of firmness and comprehensive anti-aging care.
Supported by 80,000 rigorous trials, Sulwhasoo’s pioneering Ginsenomics™ targets 18 key signs of aging, fortifying the skin’s natural rejuvenation processes and enhancing its density from within. The result is visibly firmer, lifted and more resilient-looking skin.
SULWHASOO CONCENTRATED GINSENG REJUVENATING CREAM RICH ($330 for 50ml)
For a richer, more nourishing experience, the Concentrated Ginseng Rejuvenating Cream Rich delivers intensive care with a firm, non-sticky texture that glides smoothly onto the skin without requiring it to be melted separately.
Infused with Ginseng Retinol to support the skin’s protective power, its rich yet refined texture nourishes the skin while leaving it feeling supple, resilient and comforted.
After one jar of use, clinical results showed +64.9% improved skin elasticity, -47.6% in the appearance of visible wrinkles and +45.4% improved radiance, based on self-assessment after six weeks of use. With continued use, it helps improve elasticity, visible wrinkles and radiance, while maintaining improved elasticity even one week after discontinuing use.
*Self-assessment results from clinical study on 30 women after using the product for 6 weeks.
*Clinical Testing Results(6 weeks after use), Test period: Nov. 6~Dec. 27, 2023, Subjects: Aged 20~60, 30 women.
POP-UP EXCLUSIVE CONCENTRATED GINSENG REJUVENATING CREAM SET ($330)
In celebration of Sulwhasoo’s 60th anniversary of the Concentrated Ginseng Rejuvenating Cream, discover an exclusive skincare ritual curated around the brand’s iconic ginseng-powered formulas.
The exclusive set includes:
- Sulwhasoo Concentrated Ginseng Rejuvenating Cream (50ml)
- Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam (50g)
- Sulwhasoo First Care Activating Serum (15ml)
- Sulwhasoo Concentrated Ginseng Rejuvenating Serum (8ml)
- Sulwhasoo Concentrated Ginseng Rejuvenating Eye Cream (4ml)
From cleansing and preparation to intensive treatment and targeted care, the exclusive set celebrates 60 years of Sulwhasoo’s ginseng research and skincare expertise, helping awaken the skin’s rejuvenating power while supporting firmness, resilience and radiance.
Event Details
Sulwhasoo Concentrated Ginseng Rejuvenating Cream 60th Anniversary Pop Up
10 September to 20 September 2026 (10:00am – 10:00pm daily)
Level 1 Atrium, ION Orchard
11 September, 12pm to 630pm – Closed for a private event.
