Skechers, the global footwear and lifestyle brand, marked a remarkable milestone with the grand opening of its first brand experience store in Malaysia with a celebration that featured South Korean pop star, Cha Eun-woo, in an unforgettable evening for fans and fashion enthusiasts alike.
The event at the new Skechers location in The Exchange TRX in Kuala Lumpur gave notable attendees, including Skechers trade and business partners and members of the media, an opportunity to explore the newly opened store and try out the brand’s latest innovative and comfortable footwear and apparel collections.
This groundbreaking brand experience store unveils a revolutionary running zone that is debuting for the first time at a Skechers location in Malaysia. Boasting an advanced treadmill and personalised run gait analysis, it guarantees a Skechers experience like never before – where runners can find the perfect pair to match their distinctive stride.
Following the ribbon-cutting ceremony, Cha Eun-woo engaged in a store tour with the Skechers Management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing the commitment to delivering an exceptional and unique shopping experience for Skechers enthusiasts.
“Beyond being a brand, Skechers is a lifestyle for me, seamlessly blending comfort and style. Comfort is very important to me and personally, I prefer a neat and comfortable style, so I choose Skechers very often for my styling. Not only that, Skechers shoes match with all kinds of styles, because a good looking design is always right for all looks. It empowers me to step into each day with confidence and flair.”
– Cha Eun-woo
The night hit its peak with an unforgettable after-party and meet and greet at Central Exchange featuring the star of the night, Cha Eun-woo. As the in-store buzz settled, a wave of dedicated fans created a lively chorus of chants, eagerly anticipating a moment with their idol.
To add to the exhilaration, a Skechers fashion show was held during the meet & greet. The runway showcased the latest trends in Skechers’ diverse collections, setting the stage for a dynamic atmosphere.
Zeppo Youngsterz, a Malaysian dance crew, further elevated the energy with an electrifying choreography that captivated audiences. Their vibrant movements and dynamic footwork infused the crowd with energy, leaving everyone uplifted and invigorated.
Explore the trendiest lifestyle products, celebrate the commitment to comfort and be a part of Skechers’ family at the new Skechers store at The Exchange TRX in Kuala Lumpur. Visit the store at L2.57.0 & L2.58.0 on Level 2.
