21st century pop icons BTS are bringing an exciting retail experience to Europe in the form of a pop-up arriving at The O2 in London later this week. The retail experience will run until the 31st of January 2023.
Launching on 9th December in London within Icon Outlet at The O2, the pop-up is BTS’ first post-pandemic pop-up event in Europe; a focal point for reflection on their momentous career.
This BTS POP-UP : SPACE OF BTS IN LONDON is being produced via a partnership between HYBE and FreeCONG.
BTS previously performed a two-day headline show at The O2, the world’s most popular music, leisure and entertainment venue in 2018, wowing fans with their ‘LOVE YOURSELF’ tour. The London pop-up store is located in The O2‘s outlet shopping destination, Icon Outlet, on the upper level, where customers will have access to an incredible selection of hundreds of items of official merchandise from the archive of BTS.
The shops will showcase different music-themed merch, including “Black Swan”, “ON”, “MIC Drop”, ”DNA”, ”IDOL” and ”Boy With Luv (feat. Halsey)” as well as rarities and limited editions, such as IN THE SOOP merch. Each area forms an immersive experience, highlighted in iconic colours with instagrammable locations that utilise themed backdrops. There will also be a dedicated space for the well-loved TinyTAN characters, and a variety of products inspired by BTS’ hit tracks.
BTS POP-UP : SPACE OF BTS IN LONDON details
Icon Outlet at The O2
9 December 2022 – 31 Jan 2023
9 December – 14 December 2022
Mon-Sat 10:00 – 20:00
Sun 10:00 – 19:00
15 December – 31 December 2022
Mon-Sat 10:00 – 21:00
Sat, 24th & 31st 10:00 – 16:00
Sun, 25th CLOSED
1 Jan – 31 Jan 2023
Mon-Thurs 10:00 – 19:00
Fri-Sat 10:00 – 20:00
Sun 11:00 – 18:00
Mon, 2nd Jan 10:00 – 20:00
About BTS POP-UP : SPACE OF BTS IN LONDON
BTS POP-UP : SPACE OF BTS is an offline event featuring themed merchandise inspired by BTS tracks such as “Black Swan”, “MIC Drop”, “DNA”, “IDOL”, “Boy With Luv (feat. Halsey)”, and TV series IN THE SOOP. Shoppers can look forward to hundreds of different merchandise ranging from apparel, accessories, plushies, and even lifestyle items.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles in a span of a year and just over a month, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS were nominated three years in a row at the 63rd, 64th and 65th GRAMMY Awards and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
The launch of this pop-up store also is also made available thanks to Hybe, FreeCONG and Icon Outlet at The O2