This festive season, Heineken® celebrates the season of giving at the heart of the central business district by giving out beers in exchange for a gift featured on their Gift-o-Rater site.
Through the power of social media, local personalities Audrey Goh, Daryl Aiden Yow, Nicole Chang Min, and MediaCorp artiste Shane Pow, rallied friends and supporters to bring gifts to the Heineken® Happy Returns Pop Up where gifts collected will be donated to charity in Singapore. Heineken® will be donating S$10,000 to the charity nominated by Daryl Aiden Yow – Action for AIDS, whom invited the most number of people to support Heineken® Happy Returns.
“Instead of returning a gift or exchanging it at the store, we are rewarding our consumers who bring in their gifts for a beer on us. We will in turn donate the collected gifts to local charities who may need them,” adds Venus Teoh, Marketing Director for Asia Pacific Breweries (Singapore) Pte Ltd.
Christmas E-gifting Promotion
Christmas is over… but Heineken® is still running an exclusive promotion on their new Christmas E-gifting site where consumers who purchase at least S$150 worth of qualifying Heineken® Products in a single transaction can redeem one Heineken® Limited Edition Cooler Box. Consumers can also choose up to 2 delivery locations. They can also enjoy $5 off with Gift Code: MERRY5. A perfect way to end off 2017 with some chilled beer!