H1GHR Music has released the new music video of “Afternoon“, a song sung by Jay Park, Golden, and pH-1. The track is part of the BLUE TAPE album, the second compilation album by H1GHR Music, which was released on16 September 2020. 

“Afternoon” is a young and funny video, a different vibe from the videos released along with the RED TAPE album. The music video takes place in a basketball court where the stars display their talents, a combination of Jay Park’s dance moves, Golden’s amazing vocals, and pH-1’s enhanced raps, in harmony with the stars’ humour. The video also features actress Kim Hye Yoon (known for her roles in SKY Castle and Extraordinary You), and Wetboy, a famous TikTok star with more than 6 million likes in his comedy videos.

RED TAPE and BLUE TAPE complete the commemorative album to celebrate H1GHR MUSIC RECORDS’ third anniversary and explores the concept of “global label” embraced by founders Jay Park and Cha Cha Malone. The album introduces a great variety of sounds, creating songs that are not limited by their styles and showing all of H1GHR Music artistes’ potential.

The compilation shows the result of the union between rhythm and voices, representing from Seattle to Seoul through music and hip-hop culture. The album features Jay Park and Cha Cha Malone themselves, as well as pH-1, Sik-K, Golden, GroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, 28AV, and more. 

The full compilation album has already released videos for H1GHR (Intro), Cypher, How We Rock, Team, The Purge, DDDD Freestyle, Gotta Go, Oscar, and Afternoon, and still promises to gift fans with more original content. H1GHR Music “Afternoon” and other tracks are available in all streaming platforms.