VIU, the producer of No Sleep No FOMO, a highly social media engaged reality travelogue; announced a collaboration with Discovery Networks to bring the programme to Discovery Channel and Discovery Asia in 14 Asian markets.
Starting from August 9, subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the programme. Discovery Channel and Discovery Asia reach over 22 million households in these markets.
No Sleep No FOMO by VIU is an eight-episode reality travelogue that features the hottest Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleep in different cities. The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.
Fans were able to follow and watch No Sleep No FOMO come to life through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, as well as to influence the course of the celebrities’ adventures by interacting on their social media channels in real-time. Take one of the plots in the series as an example, the celebrities were required to become wedding crashers. They followed tips provided by fans on social media and got an invitation to a Malay wedding finally.
Viu offers Asian premium content and Viu Originals through mobile app which is available for free download on App Store and Google Play, and on the web at www.viu.com.