Today, SuperM unveiled their new single “Tiger Inside” and its music video. The track is from the chart-topping K-pop supergroup’s first full-length album, Super One, set for release on 25 September 2020. Like the big cat that it’s named for, “Tiger Inside” is kinetic, visceral and galvanizing, exuding strength and confidence as the septet seamlessly trade off powerful vocals and traverse musical styles. Synths conjure up the grumbling noise of a tiger alongside powerful 808 bass with distortion, creating an Asian-themed track made for the dancefloor.
“Bring it on”, SuperM urges, sending a message about overcoming hardships and challenges by bringing out the inner tiger, or passion hidden within us all. Listen to “Tiger Inside” HERE.
The accompanying music video features distinctive choreography, inspired by the movements of a tiger. Watch the MV below:
“Tiger Inside” is the follow-up to SuperM’s “100“, which Rolling Stone hailed as “three and a half minutes of frenetic, high-energy fun”. Praising the band’s “high-octane performance” of “100” on Good Morning America, Billboard said, “Videoing in directly from Seoul, the idols blasted through their performance, nailing energetic choreography in all-white outfits.” SuperM’s performance utilized the same cutting edge AR (Augmented Reality) technology that fueled their Beyond LIVE virtual show. Prior to the show, SuperM did an Instagram Live interview with host Ginger Zee on the @goodmorningamerica account – and set a record for the most live viewers on an IG Live in the show’s history.
Fans who pre-order the Super One album in digital format will instantly receive “Tiger Inside” and “100”.
SuperM brings together seven outstanding artists: SHINee’s Taemin, EXO’s Baekhyun and Kai, NCT 127’s Taeyong and Mark, and WayV’s Lucas and Ten. With the October 2019 release of The 1st Mini Album “SuperM’ EP, SuperM made history as the first Asian artist to debut at No. 1 on the Billboard 200. The EP also topped the Artist 100, Top Album Sales, Digital Album, World Album, Top Current Album, Internet Album and World Digital Song Sales charts.
