Bigger And Bolder At Bugis: Skechers Launches Revamped Store With I-DLE’s MINNIE

Skechers, The Comfort Technology Company™ and a leader in performance footwear, made a major style statement today with the grand reopening of its expanded and revamped flagship store at Bugis Junction. Now spanning over 4,112 square feet, the expanded store offers a bigger, bolder retail experience that drew thousands of fans, shoppers, media and influencers from across Southeast Asia to the celebration.

Turning up the energy, MINNIE from i-dle, joined Skechers to officially unveil the store, electrifying the atmosphere with her presence and fans cheering on every step of the way. Located at #02-11 in Bugis Junction, the new Skechers flagship has more than doubled in size following its transformation. The space showcases a sleek, contemporary design and features an extensive range of Skechers’ latest lifestyle and performance collections, including exclusive lines such as Court Classics, Skechers Street™ Shadow Collection, Skechers Hotshot Collection, Pickleball and Performance Technical Running, all under one roof.

Reflecting Skechers’ fresh retail direction, the brand’s new flagship store exudes a fresh, contemporary energy through its thoughtfully curated colour scheme. A vibrant blend of deep navy and bold fuchsia brings the space to life, infusing it with excitement and vitality that echo the brand’s dynamic, forward-thinking spirit.

The store layout has also been thoughtfully reimagined to seamlessly create a more immersive shopping experience, blending fashion and function while spotlighting the brand’s iconic Comfort Technology innovations.

“The grand reopening of our Bugis Junction flagship marks a major milestone for Skechers in Singapore,” said Cedrick Tan, President of Skechers Southeast Asia, Hong Kong and South Korea. We invited MINNIE to be part of this celebration as she perfectly embodies the spirit of Skechers: style, versatility, as well as bold self-expression. With an expanded space, new look, and broader product range, we’re excited to offer an elevated shopping experience that highlights our commitment to comfort, style, and innovation.”

One of the flagship’s standout features is the integration of SafeSize technology, a cuttingedge solution that provides personalised footwear recommendations based on a customer’s foot measurements and movement patterns. By bridging digital insights with physical retail, SafeSize ensures a seamless, tailored shopping experience, helping customers find their
perfect fit with ease and confidence.

During the reopening ceremony, the festivities kicked off at the Level 2 store, where guests including trade partners, key media, celebrities and influencers were invited. After a welcome speech by Cedrick Tan, President of Skechers Southeast Asia, Hong Kong & South Korea, MINNIE made a highly anticipated entrance, officially unveiling the store in front of cheering fans and cameras. MINNIE also took time to walk through the revamped store, giving fans and media an up-close look at Skechers’ updated retail concept and latest product innovations.

The celebrations continued at Level 1 Bugis Square Outdoor Atrium, where a vibrant fashion showcase and fan interactions kept the energy soaring. Featuring Skechers’ newest collections styled for everyday movement and comfort, MINNIE also made a show-stopping entrance, leading into an engaging Q&A session.

The grand reopening festivities also featured exclusive fan experiences with MINNIE in a specially designated VIP Fan Zone. Invitations were extended to loyal supporters of the brand from Singapore, alongside winners from across the region that was earned through a mix of in-store promotions and dedicated social media contests. This exclusive access created memorable, personal moments that celebrated the strong bond between Skechers, MINNIE, and dedicated fans.

During the event, guests also enjoyed exclusive activities, including a Skechers charms bar where they could personalise their sneakers and a themed photo booth experience. Skechers’ new flagship store at Bugis Junction joins its iconic Jewel Changi Airport store as a key retail destination in Singapore, strengthening the brand’s presence while offering shoppers a dynamic blend of comfort, style, and innovation.

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