Dyson announces actor Park Bo Gum as its official ambassador in Asia Pacific, representing Dyson’s innovative portfolio of home appliances and hair devices in the region.

Since his debut, Park Bo Gum has built a trusted image that resonates with Dyson’s mission to solve problems and improve everyday life through innovation. His credibility and relatable presence make him the ideal ambassador to represent Dyson’s engineering-led philosophy. Park Bo Gum will lead campaigns introducing Dyson’s latest machines, including the Dyson Spot+Scrub Ai Robot Cleaner. This advanced device uses a three -step cleaning system—detect, remove, and recheck dirt—while eliminating hidden stains with AI-powered precision. His role will expand to highlight Dyson’s key innovations in home and hair care, demonstrating how Dyson technology enhances daily living.

Park Bo Gum shared: “Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”