MINISO arrives in Singapore

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Miniso Store Front 1

Well-known for its minimalist designs, good quality and accessible prices, MINISO, the popular Japanese fashion lifestyle concept brand is finally arriving in Singapore! Dedicated to offering great quality at low-prices, the new shopping haven concept stores will offer a wide variety of Japanese-designed products: namely, creative home necessities, health and beauty products, fashion accessories, fashion bags, seasonal products and also electronics. This December, the fast-expanding brand will debut with 2 new stores located in the heart of Singapore at prominent malls, Plaza Singapura Mall and Harbourfront Centre. The debut of the new stores marks a key significant milestone for the brand’s growth in the Asia Pacific region.

Grand opening celebrations with exciting activities at both stores will be held on Saturday, 12 December 2015.

MIniso Store 5

Brand Introduction

MINISO advocates simplicity and quality. Its product designs and offerings begins with the concept of ‘going back to basics’. The brand believes in good quality, well-designed products that is accessible, and enjoyed by everyone from all walks of life. It is a brand that seeks to continually stay relevant to its customers’ preference for fashion, price, quality and creativity.


MINISO offers a convenient, efficient, fun and enjoyable shopping experience. The team curates and develops a wide variety of products to provide a wide selection of options for different lifestyle needs. The stores are astutely designed and stocked, and its service crew is provided with the best training to offer thoughtful good service.


Dedicated to offering great quality at low-prices, MINISO’s best-sellers include: Lunchbox, fashion tumbler, and eye-liner. The eyeliner alone that has sold more than 1 billion units worldwide. In general, the prices are extremely accessible and will range from S$3.00 to S$40.00.


Headquartered in Tokyo, the MINISO brand was founded in 2013 by chief designer Miyake Jyunya and young Chinese entrepreneur, Mr Ye Guo Fu. The brand is founded to celebrate Japanese fast fashion and quality lifestyle living at a global scale. MINISO is now an internationally recognized brand with more than 1000 point-of-sales worldwide, with presence in key cities in Tokyo, Shanghai, Bangkok, Singapore and upcoming United States and Dubai.

MINISO aims to have 100 point-of-sales in Singapore with stores in both town and heartland locations.

Opening Celebrations on 12 December 2015

To celebrate the debut of the MINISO brand in Singapore, a special Japanese Kagami Biraki opening ceremony will be held at the 2 new stores on 12 December 2015.

MINISO’s President, Mr Ye Guo Fu, the brand’s Chief Designer Mr Miyake Jyunya and popular Hong Kong TVB Actress, Ms Priscilla Wong will all be flying in to grace the special occasion.

Priscilla Wong

Priscilla Wong (黃翠如)

Priscilla Wong’s rise to stardom began when she was a presenter and host for variety shows on TV on i-Cable. In 2008, her performance in Sundream’s 2008 film The Champions (奪標) won many critical acclaims and propelled her acting career. Her recent achievements includes winning “Favourite Onscreen Couple (with Edwin Siu)” as well as “Favourite TVB Female TV Character” for the drama series Madam Cutie on Duty at annual Starhub TVB Drama Awards in Singapore earlier in October 2015.

Popular for her demure and youthful image, Wong has won the hearts of many and has stolen various popular TV awards in her career. A friend of MINISO, she will be making a special appearance and gracing MINISO’s official opening ceremony in Singapore on Saturday 12 December 2015 at the Harbourfront Flagship.

Store: Plaza Singapura Mall, #04-15/16 68 Orchard Road
Opening Ceremony Time: 1.00pm

Store: HarbourFront Centre, #02-15/16 1 Maritime Square
Opening Ceremony Time: 3.00pm

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