LINE unveils its first Pop-up Store in Singapore on 30 April 2014!

Sally, Brown, Cony and Leonard Head Plush Doll

LINE, the world’s leading mobile platform with 400 million users, proudly announces its first-ever LINE Pop-up store in Singapore. Located at the heart of Orchard Road – Grand Steps of Wisma Atria, the pop-up store will run from April 30th to May 22nd (Mon – Thu: 11:00 – 22:00, Fri – Sun: 10:00 – 22: 00), bringing the ultimate LINE experience for everyone to enjoy.

Brown and Cony Head Plush Doll

Besides an extensive array of official LINE merchandise available at the Pop-up Store, larger-than-life Brown and Cony character mascots will appear at the store every Friday to Sunday for photo-taking opportunities. In-store activities include a roulette game where shoppers will win LINE merchandise. To participate, shoppers must have the LINE application downloaded into their smartphones or have shared a picture of the pop-up store in their LINE group chat. Prices at the pop-up store range from SGD 14 to SGD 50 for LINE dolls of various sizes.

“With its excellent communication infrastructure and position as a technological hub, Singapore is the perfect market for LINE, which offers the most advanced mobile communication experience. We would like to use the Pop-up Store to offer Singaporean users a chance to be immersed in the ultimate LINE experience,” said Mr. Simeon Cho, General Manager of LINE Business Development Division, LINE PLUS Corporation.


Sally and Brown Mug

As a part of LINE’s ongoing efforts to plan localized campaigns and programs, LINE Singapore will be collaborating with retailer UNIQLO in May. A limited collection of 10 adorable UT (Uniqlo graphic T-Shirt) designs will be made available for sale. Each UT purchase comes with a LINE keychain and a sticker card, or a free download coupon for a paid LINE sticker. Cony and Brown mascots will also appear at UNIQLO’s JEM and Bugis+ outlet on May 1st for a special photo taking opportunity.

LINE is a mobile platform that offers free text and voice messaging, voice and video calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Originally developed as a response to Japan’s communication crisis during a natural disaster, LINE has since evolved into a mobile platform that enables users to customize their mobile experiences with a wide array of add-on apps which consist of 19 LINE family apps including LINE DECO, LINE camera and 55 games including LINE Rangers, LINE Cookie Run and much more.

With its dynamic and user-friendly features and services, LINE has seen phenomenal growth in global market, surpassing 400 million users. In Singapore, LINE is experiencing continuous growth and this can be attributed to the localized services provided.

LINE is planning for more groundbreaking local campaigns and programs exclusively designed for Singapore users for further integration into the Singaporean community.

Event Details

Name: LINE Pop-Up Store in Singapore
Venue: Grand Steps of Wisma Atria
Date: 30th April 2014 to 22nd May 2014
Operating Hours: 11.00am to 10.00pm (Mon to Thur), 10.00am to 10.00pm (Fri to Sun)

About LINE
LINE, the world’s leading mobile platform, offers free text and voice messaging, voice calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 400 million users in 230 countries. LINE has also held the coveted No. 1 spot in the ‘free apps’ category of app stores in 60 countries. For more information visit:

LINE Hompage:

LINE Facebook Page:

LINE Official YouTube:

LINE Official Blog:

For LINE Partner:

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