adidas Originals, leading street culture and fashion with its pursuit of uniqueness, has announced the beginning of a global partnership with YG Entertainment’s monster rookie girl group BABYMONSTER, unveiling the second chapter of the Samba, Gazelle, and Spezial collections.
adidas Originals previously announced the official start of their global partnership with BABYMONSTER, YG Entertainment’s K-pop artist consisting of 7 members – Ruka, Pharita, Asa, Ahyeon, Rami, Rora and Chiquita-through official social media channels in Korea on April 4th. Following the announcement, they swiftly unveiled a teaser still image for the second chapter of the Samba, Gazelle, and Spezial collections where the members showcased adidas Originals’ refreshing colorways of styling, generating continuous excitement and buzz.
adidas Originals is a key category of the adidas brand, which is widely recognised for its timeless classics fromsports to skate, music, and fashion. Over the years, Originals has built a significant cultural home ground throughits iconic products. Its iconic Trefoil has lived a thousand lifetimes, leaving diverse footprints alongside countless creators expressing their individual originality.
The SS24 ORIGINALS campaign showcases each story of the Samba, Gazelle and Spezial silhouettes. Leading the global fashion trends, the Samba’s journey began with classic football footwear, subverting trends across the globe with its tasteful, low-profile silhouette and gum sole. Started as a trainer, Gazelle has evolved over more than 70 years, racing from podiums, to runways, to skate parks around the world with its lightweight, classic suede upper and gum sole. Lastly, the Spezial, originally crafted as an elite handball shoe in the 1970s, has become a beloved sneaker in today’s culture scene, transcending the court with its dynamic colorways, effortlessly stylish silhouette, and comfortable feel.
For the latest updates on the adidas Originals and BABYMONSTER collaboration, follow @adidassg on Facebook and Instagram.
Shop the collection now via the adidas app, online at www.adidas.sg/terrace or at selected adidas stores:
adidas Brand Centre Orchard
adidas Suntec City
adidas Marina Bay Sands
adidas VivoCity Performance (L1)
adidas VivoCity Originals (B1)
adidas Bugis+
adidas ION Orchard
adidas Bugis Junction
adidas Jewel
