4 December 2017, Singapore – The world is falling apart at an unprecedented pace, and we can feel the effects of it. Global leaders are trying to take a lead through the United Nations Framework Convention on Climate Change (UNFCCC). Every single one of us can do our part, and Pharrell Williams has also stepped forward in a unique way (not a 100 years later).
In collaboration with LOUIS XIII Cognac, Pharrell has composed and premiered an exclusive track – “100 YEARS”. It is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. However, there is a little problem because none of us will be alive to ever actually hear it. “100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only.