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The second installment of Men’s Fashion Week (MFW) Singapore 2012 saw the five-day event attended by nearly 40,000 visitors, comprising members of international, regional and Singapore media, buyers, fashionistas and VIP guests that included A-list celebrities like Korean-American actor, Daniel Henney, Hong Kong’s leading men, Ron Ng, Shawn Yue, as well as Korean singer, Se7en, Korean-American band, Royal Pirates, Japanese singer, Yuna Ito, Thai singer, Bie KPN and Singapore’s upcoming singer, Eli T, to name a few. Everyone was treated with a spectacular showcase of 18 labels from as afar as the UK, USA, France, Korea and Japan, as well as homegrown label, Reckless Ericka.


Eli T

Organized by Fide Productions Pte Ltd, with Title Sponsor, The Shoppes at Marina Bay Sands, supported by Singapore Tourism Board, the well-received men’s fashion event, the 1st in Asia and only 3rd in the world (after Paris and Milan), also dubbed as M2FW (Music and Men’s Fashion Week) Singapore, cost an estimated S$8 million to mount (twice the amount of the inaugural event).


Held at Sands Expo and Convention Center, Hall F, the 80,000 sq ft venue was transformed into a Fashion Metropolis, complete with sponsor booths coming from Aston Martin, MCM, Ladoire, Les Millionaires, Pradevand and Surrender, with a Fashion Hall where the runway shows, performances and concerts took place.

Mr. Mark Juliano, Marina Bay Sands Senior Vice President of Marketing, said, “MFW Singapore 2012 has been an incredible five-day feast for the senses. From the cutting edge collections on the runways, to the musical stylings of the best in Asian pop today, the visionary Dr. Frank Cintamani has once again made this signature event a spectacular success. As title sponsors of MFW Singapore 2012 for the second year running, The Shoppes at Marina Bay Sands will like to thank everyone who has made this event possible, as we continue to pride The Shoppes at Marina Bay Sands as Asia’s leading destination for shopping and fashion with an exciting edge.”

Frank Cintamani

The Chairman of MFW Singapore 2012, Frank Cintamani said, “We are humbled by the overwhelming success of this event. We managed to bring together 18 international, regional and local labels within a short of amount of time to showcase their menswear collections. The labels have had some form of interest through the curiosity of the media and from potential buyers. Guests were also able to see and purchase the labels’ selection of clothes that were on display at Atelier Pour Homme at the Fashion Metropolis. We are also thrilled that MFW Singapore 2012 gave six of our Singapore male models a platform to walk alongside international models!”





Those who are interested in getting their hands on pieces they love from the various labels, would be pleased to know that there are plans currently being negotiated for the labels that have participated in MFW Singapore 2012 to be available from late this year or early next year.

Check out previous day highlights below:
DAY 1: Opening Night of Men’s Fashion Week Singapore 2012 Featuring Spencer Hart & Song Zio
DAY 2: Korean Designers in Limelight at Men’s Fashion Week Singapore 2012
DAY 3: Fashion Rocks with Japanese Designers at Men’s Fashion Week Singapore 2012
DAY 4: International Designers Shine at Men’s Fashion Week Singapore 2012

Source: Men’s Fashion Week Singapore via KAvenyou
Photo Credits: Men’s Fashion Week Singapore

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