Kuala Lumpur, 11 July 2015 –THE CLASS by Parkson Branding Sdn Bhd opened its first standalone store in Mid Valley Megamall with a big bang on 4 July 2015 by CNBLUE, a popular K-Pop group from Korea.
The event featured a mini fashion show of THE CLASS’s latest collection and a ribbon cutting ceremony by Lion-Parkson Foundation Chairman, Puan Sri Chelsia Cheng; Parkson Retail Group Director, Datuk Magic Lee; President of Basic House, Mr. Woo Jong Wan; Chairman of Basic House, Mr John Park and CNBLUE.
THE CLASS is a contemporary and modern menswear brand from South Korea. Its business and casual wear line is targeted at the urban and young lifestyle men from the ages of 25 to 39. When asked about their favourite style during leisure time, CNBLUE lead singer Jung Yong Hwa and CNBLUE member, Kang Min Hyuk endorsed THE CLASS which is also the attire for the other two members, Lee Jung Shin and Lee Jong Hyun. More than 4,000 CNBLUE fans from Malaysia, Japan, Singapore, Thailand and Indonesia attended the event. Some fans came as early as 8am despite the event officially starting at 1pm.
VIP and Special Pass Holders as well as fans who had submitted their entries to the photo contest held earlier each received a RM100 Parkson Gift Voucher, with the Top 10 from the photo contest having an individual photo opportunity with CNBLUE. CNBLUE further delighted the fans with high fives and handshakes during the autograph session.
THE CLASS in Malaysia is managed by Parkson Branding Sdn Bhd, a subsidiary of Parkson Holdings Berhad. The CLASS’s first counter opened at Parkson IOI City Mall in November 2014, followed by its second counter at Parkson KLCC.
About Parkson Branding Sdn Bhd
Parkson Branding Division was established in 2014 to spearhead the Parkson Group’s activities of retailing and distribution of international and regional brands in the fashion retail, beauty, food & beverage and edutainment sectors as well as to develop private labels to complement the Group’s shopping mall and retail operations. The Branding Division comprises Parkson Branding Sdn Bhd, Parkson Fashion Sdn Bhd, Parkson Edutainment World Sdn Bhd, AUM Hospitality Sdn Bhd, and a few other joint venture companies.
About THE CLASS
THE CLASS is under the umbrella of one of the biggest apparel companies in Korea, Basic House, which also carries 5 other apparel brands: Basic House, Mind Bridge, Jucy Judy, Marc Brick and Spello. THE CLASS was established in Korea in 2007 with a total of 71 standalone stores. Due to the overwhelming response from Malaysia’s fashion industry, Basic House decided to expand their brand here with the aim to bring in the latest Korean fashion trend to the Malaysian market.
Photography by organizer. For more photographs please click HERE.
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