STARWOOD HOTELS’ LEADING-EDGE ALOFT BRAND STEPS UP PARTNERSHIP WITH MTV ASIA TO KICK-OFF SECOND EDITION OF PROJECT ALOFT STAR AMPLIFIED BY MTV IN ASIA PACIFIC

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Starting today through July 20, Aspiring Artists In Asia Are Invited To Showcase Their Musical Talent By Uploading An Original Video To projectaloftstar.mtvasia.com

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Designed for the evolving global traveler, Starwood Hotels & Resorts’ leading-edge Aloft® brand today announced the kick-off of the second Asia Pacific edition of Project Aloft Star amplified by MTV, strengthening the collaboration with MTV, the biggest and boldest global youth brand, for a second year-running. The music talent discovery competition aims to identify and support the hottest emerging music artists throughout China, India, Malaysia, Singapore and Thailand.

Starting today through July 20, 2015, unsigned bands and artists are invited to showcase their musical talent by uploading an original video showcasing their music to projectaloftstar.mtvasia.com for the chance to win the prestigious title and recognition as Project Aloft Star winner. Covering major Asia Pacific markets, the three contest clusters comprise of China, India, and a third cluster consisting of Malaysia, Singapore and Thailand. Shortlisted entries will have the opportunity to perform at the finals in late September in front of a panel of distinguished judges held in their respective clusters. One winner from each of the three contest clusters will emerge and all three winners will walk away with USD$10,000 and a chance to be featured on MTV.

Public Voting Contest

From July 23 to August 13 2015, the public can head to projectaloftstar.mtvasia.com to vote for their favourite videos from a panel of curated entries posted online. Fans in each cluster who cast their votes will stand a chance to win cash prize or prizes worth up to US$1,000. Last year’s winning fans walked away with an all-expense paid trip to Seoul, South Korea, including two nights at the newly opened Aloft Seoul Gangnam.

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