Royal Pirates’ James Lee chosen as Ambassador of Jeans brand dENiZEN with Singapore star Kelly Poon

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Korean International model James Lee from rising Korean band “Royal Pirates” was chosen from a shortlist of candidates around Asia, as the best ambassador candidate for American jeans brand, dENiZEN.

The ambassadorship matches him with Singapore singing star, Kelly Poon – in this cross-culture collaboration.

The pair did a one-day photoshoot at the dENiZEN studio in Singapore on 11/11/2015.

James Lee caught the eye of the denim brand with his dashing good looks, perfect-for-jeans stature and musicianship. James made headlines in the global entertainment industry when he was handpicked by world supermodel Tyra Banks to appear as a celebrity-model in her popular reality show “America’s Next Top Model” last year.

Kelly Poon was selected due to her strong regional appeal in the Chinese music market, and her famous long slender legs. Kelly, who owns an extraordinary pair of legs measuring 1.1m, finally met her match in James Lee, who is very lanky at a height of 1.9m tall.

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Says Kelly: “What started out as a normal shoot, became a hilarious one, which I had to do lots of jump shots so that I don’t look like a midget beside James. I am only 1.6m plus tall, almost 30cm off from James’ towering height. We also had to match our positions in front of the camera in ways that made me look taller. Hence the session became really fun, as we had to do a lot of ‘out of the box’ positions. You will know what I mean when you look at the completed catalogue.”

Says James: “Kelly was really fun and professional to work with; and the shoot was really comfortable because the dENiZEN clothes and jeans felt really comfortable and relaxed, and true to my personal style. Denim is part of my daily lifestyle, so the shoot felt very natural and easy.”

The 2 celebrities look set to become fast friends, with their natural rapport with each other and similarities in personalities. James jokes, “We just knew each other for a day only, and she can already finish my sentences for me.”  He elaborates that she was fun to hang out, and offered him so much information about Singapore within such a short time, that he “wish he knew her sooner”.

The Royal Pirates new album, which is due on Dec 1, unites the popular band with famous Asian producer Jae Chong, and looks set to be a regional hit. Kelly Poon, is preparing for her new album at the moment, which is expected to be due in the first quarter of 2016. The 2 are already sharing tips on the Asian music market.

A very bold Kelly Poon nudges James Lee: “I have heard your songs, and you are a really good songwriter! So how about contributing to my new album?” In response, James nodded enthusiastically, laughing heartily. Guess we might be expecting a Korean-Singapore music collaboration soon from these two! Watch this space!

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