Online wine maverick NUEVO VINO challenges status quo

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Valdefama de Matarredonda
Valdefama de Matarredonda

Since its inception in late 2013, independent online wine retailer NUEVO VINO has been going against the grain to provide accessibility for casual wine lovers in Singapore.

What started as a conversation between four friends soon became an insurgent against the current status quo. NUEVO VINO‘s curated list of wines mostly features contemporary and easy-to-appreciate profiles, which include international award-winners and some up-and-coming wine labels such as Teso la Monja Alabaster and Reymos Classic Sparkling Wine from Spain. Taking its passion to another level, NUEVO VINO works closely with vineyards and winemakers to customise and create wines that cater to the local palette, such as the Torre Tallada Tinto Joven.

“Many people love wine, but just find wine too complex and even intimidating,” said co-founder Audrey Tan. “We felt the need to make wine accessible in the way it’s communicated and sold.”

Amatista Frizzante Moscato Blanco
Amatista Frizzante Moscato Blanco

Advocating a ‘New Way to Wine’, the young wine retailer takes the fuss away for customers shopping for wine with its novel product descriptions, breaking down each label by Look, Scent and Flavour – each penned in a clear, concise and jargon-free manner. With such convenience as a priority, it is no surprise that NUEVO VINO also had a hand in rebranding the label of the best-selling Amatista Frizzante Moscato Blanco & Rose to showcase the wine’s story and notes.

In line with its promise to provide accessibility to customers, NUEVO VINO has recently expanded its reach to ensure that customers can have more access to its wines. Now that the wines are also available at the popular online shopping site, Lazada.sg, customers can make their hassle-free purchase in no time.

In celebration of its upcoming second anniversary, NUEVO VINO will be having a special promotion at Lazada.sg. Returning as the official wine sponsor for the second year to The Castlewood Group Battle Of The Reds, NUEVO VINO collaborates with Lazada Singapore and It’s All Good in a bid to give fans a chance to make memories with football legends from Liverpool and Manchester United.

From 16 October to 2 November 2015, customers who purchase any NUEVO VINO or It’s All Good product on Lazada.sg will stand to win one of six fantastic ‘Battle Of The Reds’ experiences.

Prizes include:

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NUEVO VINO best-sellers include:

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NUEVO VINO wines range from $24 to $408 and are shipped for free within 3 working days, with no minimum purchase at www.nuevovino.co.

Apart from being available at the official website and Lazada.sg, NUEVO VINO wines are also available at Redmart.com.

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