SINGAPORE, January 2015 – Boston-based New Balance will debut the Urban Noise collection, which includes the classic men’s 580, 996 and 574 styles. Inspired by streetwear, the Urban Noise collection brings a modern edge to classic New Balance styles. The collection will be available beginning January 2015 with a suggested retail price of $129 to $149.
The New Balance Urban Noise collection brings a fresh look to the classic 580, 996 and 574 silhouettes. Inspired by street wear, an eclectic mix of progressive ideas and timeless authentic style that pushes the envelope, the Urban Noise collection will be noticed for its modern, edgy manipulated camouflage details.
The 580 and 574 camouflage has a kaleidoscope effect and is included on various parts of the upper. For the 996, camouflage is highlighted on the tongue label, liner and CR device.