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MBC promotes K-Pop and Korea with the MBC Korean Culture Festival 2012 in London



On June, 23th was the MBC Korean Culture Festival 2012 in London, organized by MBC, the Ministry of Foreign Affairs and Trade and the Ministry of Culture, Sports and Tourism. K-Pop fans, as well as people interested in the Korean culture, have gathered at IndigO2.

Korean Drummers were the first performers, and warmed up the atmosphere as the crowd was cheering and clapping to the beat.

4minute then came on stage wearing long dresses. They started their performance with ‘Volume Up’, showing cheerful smiles as the fans were showing strong support. After a self-introduction they also performed ‘Mirror Mirror’, ‘Hot Issue’ and ‘Huh’ to the fans’ pleasure.


Then came Queen, a modernised traditional Korean group, playing modern songs such as Mission Impossible’s OST theme with traditional instruments. The audience particularly enjoyed this meeting point between tradition and modernity.


Norazo next came on stage with several songs, including ‘Happy Song’ and ‘King of Sales’. The audience showed their love by cheering and jumping. Besides the fans that were present, Norazo also won the hearts of many attendees with their joyful and energetic performance.

The audience then could enjoy some K-Pop dance as Dae2Bak covered, among others, U-Kiss’ DoraDora and BigBang’s Fantastic Baby, right before an hanbok fashion show.

4Mintue’s Sohyun, Jihyun and Jiyoon also partipated in the fashion show, wearing beatufil traditional outfits designed by Park Sul-Nyeo.


As it was time for the last performance of the day, Exo-K came on the stage. Even though the group only debuted a few months ago, they could already enjoy their strong international popularity, as the crowd gave them the strongest cheers. They performed ‘History’ then introduced themselves before going on with ‘Angel’ an ‘Mama’. As the fans were singing along, Exo-K seemed really happy to witness the power of the “Hallyu wave” by themselves.


After the fans expressed their happiness, and affirmed strongly that they appreciated being able to not only enjoy K-Pop idols but also other aspects of the Korean culture.

This event proved that, in Europe too, the Hallyu wave that is spreading through music and dramas also attracts attention on Korea as a whole.

More great photographs of the event available at our Facebook page.

Article by: Hafsa Sharif @ KAvenyou
Photography: MBC

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