KBEE 2018 (Korea Brand & Entertainment EXPO) will be bringing K-Stars to Singapore this November! Song Ji Hyo has been named as the first Honorary Ambassador, and she will be joined by 2PM’s Junho and SNUPER. Newly debuted Chinese boy group Boy Story will be making an appearance at the Asia Rookie High Touch event as well.
KBEE has been held in various countries previously such as Russia, Vietnam, China and Brazil, with many Hallyu stars such as EXO, Super Junior, iKON, Winner, Lee Gwang Soo, BAP, Red Velvet, VIXX, Infinite being appointed as ambassadors.
KBEE 2018 Singapore will be taking place at Marina Bay Sands EXPO & Convention Center B2 (Hall D, E, F) on 1 & 2 November, and the following are the event highlights:
- Hallyu K-Pop Star Concert & Honorary Ambassador Fan Signing Event (*Ticket required)
- Hallyu Exhibition: Experience a variety of Hallyu products and K-Star merchandise (Free Admission)
- Special Events: K-Beauty Make-up Show, MCN Power Blogger Live show and more!
- Exhibition of Korean products: Browse and get to try quality products from over 100 Korean companies in various fields, such as K-Beauty, K-Fashion, K-Lifestyle, K-Service, and K-Food
Song Ji Hyo is an all-rounded entertainer – an actress, a model and a TV show host. Her beauty variety show “Song Ji Hyo’s Beauty View” is broadcasted in 9 countries at the same time, making her the perfect fit to be the honorary ambassador for this event.
2PM’s Lee Junho is an artist who has forged his own path for the past decade by performing in various fields. Only recently, his popularity has been proven with ranking first place in Japan’s Oricon chart with his 7th mini album, and his sold-out solo Japan tour across 5 cities. Junho will show the essence of K-Pop as a solo singer in Singapore as a honorary ambassador.
K-Pop group SNUPER, who has debuted in 2015, has been receiving attention as a new Hallyu artist in the K-Pop industry. The band has received several overseas achievements such as ranking second place in Japan’s Oricon Daily Single Chart, first place in Japanese Tower Records Album Sales, winning the Golden Disk Award and performing on Vietnam’s top-ranked TV network channel. SNUPER recently performed at Singapore’s HallyuPopFest 2018 in September, and will be back again after 2 months as a honorary ambassador.
Boy Story (男孩的故事) is a newly debuted boy group, formed under Tencent Music Entertainment and JYPE China. The average age of the boy group is only 13 (OMG!) but they have already been receiving lots of attention prior to their debut, from the pre-debut singles that were released.
To get the ticket for Boy Story’s Asia Rookie High Touch event, you can purchase a CSR (corporate social responsibility) t-shirt at the venue, where proceeds will go to charity.
*Get your tickets for FREE through KBEE’s homepage (under K-Festival > Download ticket) or SNS channels, Facebook and Instagram! The second ticket download event will take place on 17 October, 7pm – 9pm (first come first serve basis).
KAvenyou: Singapore to Korea – Music, Wanderlust, Foodie, Lifestyle.
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