Wing Tai Retail, in collaboration with Hong Kong-based fashion conglomerate I.T Group, officially opened its third store at Orchard Gateway last Thursday, 12 June 2014. An exclusive Opening Preview was held for members of the media, fashion influencers and invited VIP guests, with more than 600 attendees throughout the evening. Hong Kong singer and actress Charlene Choi also made a celebrity appearance at the store to grace the event and greet her fans.
Guests were amongst the first in Singapore to view and purchase the highly-anticipated designs from new-to-market brands AAPE by A Bathing Ape®, STYLENANDA and Low Classic. The new i.t store at Orchard Gateway also hosts eight other street fashion brands, namely :CHOCOOLATE, izzue, 5cm, b + ab, fingercroxx, Venilla suite and i.t Mix brands E hyphen world gallery and earth music & ecology.
From 7pm, guests started arriving in high spirits and the Somerset area was buzzing with activity as the crowd built up in anticipation of celebrity guest Charlene Choi’s arrival. Just before 8pm, Charlene Choi entered the store together with CEO of I.T Group, Mr Kar-Wai Sham, Mrs Sham and Executive Director at Wing Tai Retail Pte Ltd, Mrs Helen Khoo, to greet the guests.
Popular radio DJ Rosalyn Lee, who was emcee for the night, then officiated the opening of the store and guests were allowed to mingle freely across the three levels. Guests also participated in activities on each floor, such as basketball arcade machines on level B1 and an instant sketch booth at Level 2. They could also collect six limited-edition i.t tattoos throughout the store to take part in a sure-win lucky dip.
Shopping was also the highlight as guests was seen picking their desired items to try on or purchase. As the guests mingled and browsed the racks, bottles of Somersby Apple Cider, Perrier and Orangina were served alongside canapés from Privé.
Besides editors and members of the fashion, lifestyle and entertainment media who turned up in full force, familiar faces spotted at the Opening Preview include:
- Radio DJs
- Class 95FM Yasminne Cheng
- Gold 90.5FM Tim Oh
- LOVE 97.2FM Zhou Congqing
- Yes 93.3FM Ivy Tan
- Yes 93.3FM Xie Jiafa
- Mediacorp artistes
- Constance Song
- Li Meiling
- MTV VJs Hanli Hoefer and Alan Wong
- “Broadway Beng” Sebastian Tan
- Cast from ‘Ah Boys to Men: The Musical’
- Tosh Zhang
- Wang Weiliang
- Benjamin Kheng (also from local band The Sam Willows)
- Singaporean model Fiona Fussi
- Fly Entertainment artiste Irene Ang
- Celebrity stylists
- Junior Lim
- Sharon Tan
- Shervin Tan
- Trey Wong
- Verna Tan
- Vik Lim
AAPE BY A BATHING APE® released Limited Edition Caps designed just for i.t Orchard Gateway’s opening. The cap retails at $109. While stocks last.
Customers can also get a free :CHOCOOLATE digital scale for every $180 nett spent on :CHOCOOLATE products. While stocks last.
i.t at Orchard Gateway (#B1-13, #01-18 and #02-24) opened to the public on 13 June 2014.
Opening Hours: 11.00am – 9.30pm
Tel: 6702 7186