KUALA LUMPUR – Online marketplace 11street (www.11street.my) reinforced its customer commitment by revealing new strategic plans for its mobile app and signature ‘Shocking Deals’, and have chosen the 11th of each month as its ‘LOVE 11’ Day to surprise shoppers with great deals and giveaways.
11street announced its latest commitment at its inaugural Korean – inspired celebration event at Lot 10, which focused on rewarding Malaysian shoppers for their immense support over the past 8 months. As of today, 11Street is ranked a top 40 website1 in the country and our online marketplace has more than seven (7) millions of quality products selling at competitive prices.
As a form of acknowledgement and gratitude, 11stree’s CEO, Hoseok Kim unveiled their biggest giveaway of the year for Malaysian shoppers in the amount of RM11 million as a year-end treat. Starting from today until 31 December, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.
“We selected November 11 to announce these commitments because it is a day that is symbolic to our brand name; It is also a day that 11ST Korea celebrates widely by giving back to its consumers, motivated by the Korean annual practice of showing affection to loved ones on November 11. We too were inspired to host our first ‘LOVE 11’ celebration in Malaysia, and to mark the 11th of every month as our ‘LOVE 11’Day to reward fans and loyal customers with great offers,” Kim said.
In conjuction to celebrate ‘LOVE 11’ Day, 11Street invited Running Man star Ha Dong Hoon, more widely known as HAHA to make a surprise appearance at the event alongside with local actress Emily Chan.
November 11 is recognized as Pepero Day in Korea, HAHA and Emily Chan did a ‘love shot’ with pepero after the launch was officiated. As someone who is well known for his fan service, HAHA went down to the crowd to have another pepero ‘love shot’ with a lucky fan! (We hope Byul doesn’t get jealous :P) Highlight of the event would be the performances brought by HAHA and his rapper friend M.TySON whom made an appearance on the 100 X 100 special episode of Running Man. It was a short but lovely hangout with HAHA and 11Street.