Girls’ Generation Signed as Face of Baby-G Advertising Campaign
Singapore, July 2012 – Casio Computer Co., Ltd. announced that it has signed Girls’ Generation, the girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign that begins on 1 August 2012 in Singapore. Girls’ Generation embodies the “tough, cute, cool” concept of Baby-G, Casio’s shock- resistant watches for women.
Launched in 1994, Baby-G is Casio’s watch brand for women that inherits the toughness of its shock-resistant G-SHOCK watches. Since then, Baby-G’s basic shock resistance and superior waterproof performance has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colours that make Baby-G watches the perfect fashion accessory.
Girls’ Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girls’ Generation is the ideal match for the Baby-G brand, with the group’s adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine members’ fashionable lifestyles. Girls’ Generation will represent the face of the brand in eleven countries, including Singapore, China and Korea.
By appearing in product catalogs and advertisements, Girls’ Generation will promote the Baby-G worldview to young women, the brand’s target demographic.
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