22 May 2015, Singapore – Being one of the more under-rated lifestyle footwear and apparel brand in the region, Skechers has appointed SISTAR as their new brand ambassador, which I reckon with the aim to amplify it’s positioning as an active, trendy and sporty brand. SISTAR fully represents and embodies these brand qualities with their style since debut.
The seemingly unstoppable girl group will appear in the regions’ marketing and social media campaign for a series of SKECHERS footwear products, including SKECHERS heritage D’Lites, SKECHERS Performance GOwalk 3, GOrun 4, and apparel as well.
NEW SKECHERS FLAGSHIP STORE AT NGEE ANN CITY, SINGAPORE
Come 26 June 2015, SKECHERS Singapore is set to open their new flagship store to the public at Ngee Ann City, #B2-04. The new 1,700sqf space in Singapore is the first Asian flagship store to embrace an industrial and modern concept, accompanied by a touch of vintage elements.
Apart from the usual Lifestyle and Performance categories of products for men and women, the new flagship will also feature a dedicated kids area, which I see as completing the family experience. Now, how about scoring a family outfit from Skechers to kick-start your collection?
OPENING SPECIALS, ONLY AT SKECHERS NGEE ANN CITY
On 26 June 2015, SKECHERS vouchers will be given away to thank customers for their support over the last 6 years. The first 50 shoppers who visit the new flagship store at Ngee Ann City will receive:
1st customer – $200 voucher
2nd customer – $150 voucher
3rd customer – $100 voucher
4th – 50th customers – $20 voucher
In addition, from 26 June to 1 July, customers can enjoy the following discounts at the flagship store:
– 10% Discount on regular priced performance range footwear
– 15% Discount on regular priced lifestyle footwear
– Existing SKECHERS members enjoys an additional 5% discount
For the month of July, customers will only need to spend $150 nett in a single receipt to receive the SKECHERS Membership (usual membership is to spend $250 over 3 months).
SISTAR IN TOWN FOR THE OFICIAL OPENING OF SKECHERS AT NGEE ANN CITY
To celebrate the joyous occasion of the new flagship, the newly-appointed SKECHERS Brand Ambassador, Sistar, will grace the official opening on Wednesday, 1 July 2015, alongside a special performance of their favourite hits and a Meet & Greet session the post- opening party at ION SQUARE.
SKECHERS Singapore will give away passes to the Meet & Greet session through their social media platforms and with their partners in the coming weeks.
Hint: Watch our space closely as well.
For more information, please visit www.SKECHERS.com.sg and follow us on Facebook (Facebook.com/SKECHERS) and Instagram (@SKECHERSsg).
Article by: James @ KAvenyou and Skechers Singapore